Inaccurate quotes make clients unhappy, and slow quotes frustrate customers. Businesses that provide incorrect quotes lose customers, sales, and growth opportunities. It’s incredibly important to provide quotes quickly and avoid errors during quoting.
Currently, CPQ (configure, price, quote) software plays an important role in quoting. It serves as a product configurator and a quotes generator. However, picking the right CPQ software for a business is crucial. You should prefer easy-to-use software that comes with all the necessary features.
Customers want to see what they are going to buy. In simple terms, visual CPQ is a new version of CPQ. This tool allows consumers to customize complex products and see their appearance in real-time. It’s also important to note that visual CPQ is pricing-oriented CPQ software that provides instant and accurate quotes. Generally speaking, visual CPQ has traditional CPQ capabilities and integrates 3D product configurations into the quoting process.
It is a new solution. You can take a look at several product configurator examples. A lot of visual CPQ tools are available these days. However, each piece of software is different. In today’s post, we are going to review the top 5 visual CPQs for eCommerce sites in 2025. With visual CPQ, your team can save time, improve the quote process, and speed up the sales cycle.
Chapters
1. VividWorks visual CPQ
VividWorks is a leading visual CPQ trusted by the biggest brands. The tool allows users to modify products to their needs and select colors, materials, dimensions, and necessary features in real-time. The product configurator will enable consumers to get highly customizable products quickly.
The sales configurator can be easily integrated into Shopify and many other e-commerce platforms. The brand is trusted by the biggest furniture brands in the world, like BoConcept, HAY, Sankyo, etc., which says something about their performance and capacity to deal with product complexity and the size of their product library.
VividWorks is also well-known for its visual CPQ, which generates quotes and provides real-time pricing and 100% accuracy in every quote. The tool provides consumers with the most current information about the product and real-time price updates. Visual CPQ allows e-commerce businesses to achieve sales efficiency and business growth.
2. Threekit visual CPQ
Threekit visual CPQ offers an effective way of transforming the sales process. This visual CPQ software brings together 3D, AR, and virtual photography and provides an advanced video selling process. The software comes with features that increase the accuracy of quotes and speed up the quoting process.
The visual CPQ generates quotes that include pricing, documentation, and visuals. The tool saves business owners time, lands more customers, increases sales, and reduces chargebacks.
Selling complex products is easier and faster with Threekit visual CPQ. The tool provides consumers with flexibility and accuracy and can be integrated with the Salesforce dashboard.
3. Zoovu visual CPQ
Zoovu visual CPQ allows consumers and salespeople to configure products in real-time. The tool also provides real pricing and quickly generates accurate quotes for customized products.
Zoovu visual CPQ software contributes significantly to business success. It provides buyers with a visual configuration that helps them make correct decisions and reduces sales cycles.
The software allows for so-called self-service on a website. With Zoovu visual CPQ, buyers can configure products visually on eCommerce sites and get accurate quotes, resulting in high-quality business leads.
Zoovu visual CPQ is more than just a sales configurator. This tool’s help in collecting customer information is immeasurable. Using the necessary statistics allows businesses to create buyer personas, adjust their marketing strategies, increase conversion rates, and, most importantly, reduce the cost of sales.
Tacton visual CPQ software provides consumers with visual configuration. With this software, online shoppers can create individualized products on eCommerce sites.
Tacton visual CPQ software has a lot to offer to buyers and sellers. The key features of the visual CPQ software include:
- instant product visualization
- intuitive image interactivity tools
- drag-n-drop configuration
- augmented reality
- embed visualization screenshots
Most consumers prefer to see products before buying. The software provides online buyers with product visualization and an engaging shopping experience.
The tool provides 3D models that impress shoppers and help them make intelligent decisions. This allows business owners increase their conversion rates and reduce product return rates.
4. KBMax visual CPQ
KBMax also offers visual CPQ software. The visual product configurator brings products to life and allows consumers to enjoy the power of 2D and 3D visualization.
The software provides consumers with a responsive 3D experience. Online buyers customize their products according to their preferences by selecting the necessary parameters. The tool offers product previews and pricing.
KBMax visual CPQ has everything buyers need during the sales process. You don’t need a sales team. The tool provides assistance with configuring, pricing, and quoting.
KBMax visual CPQ is a powerful marketing tool for selling products and growing your business successfully. The software helps businesses represent their products effectively, increase conversions, and boost sales.
Conclusion
CPQ software has become a necessity for an e-commerce business. However, you need to select the right CPQ software that meets your business needs best. It would be better to use visual CPQ software.
We’ve just provided you with a list of top 5 visual CPQ for eCommerce sites in 2025. Initially, you need to analyze your business needs carefully. After that, you should explore all the options and make a smart choice.
When analyzing various visual CPQ tools, you need to pay close attention to the key features and the top benefits of the software. Finally, you have to pick the most effective visual CPQ solution for your e-commerce site.
Author Bio:
Sana Khan is an SEO and content writing expert with a passion for crafting engaging, search-optimized content that drives traffic and boosts online visibility.
