Author

Emily Johnson

Emily Johnson

Emily Johnson is a tech enthusiast and AI researcher passionate about unraveling the complexities of artificial intelligence. With a knack for simplifying advanced concepts, Emily shares the latest AI trends, breakthroughs, and insights to keep readers informed and inspired. When she’s not writing, you’ll find her exploring the intersection of technology and creativity.

AI Research

Benefits of a Dutch Proxy Server for Business & Personal Use

by Emily Johnson
written by Emily Johnson

Why Consider a Dutch Proxy Server?

Using a Dutch proxy server has become essential for businesses and individuals who value speed, security, and efficiency. The Netherlands stands out as a hub for internet infrastructure, offering some of the fastest and most reliable connections in the world. Whether you are managing sensitive business operations or seeking a smoother online browsing experience, a Dutch proxy server can provide exactly what you need.

The strength of a Dutch proxy lies in its ability to deliver high-performance internet connections combined with robust privacy features. As businesses expand globally, having a proxy server in the Netherlands can help them access regional services, monitor international markets, and optimize their web traffic efficiently.

The Netherlands is well-known for its advanced internet infrastructure and proximity to major European data centers. This advantage makes Dutch proxy servers faster and more reliable compared to servers in many other countries. Whether you’re managing large-scale data scraping projects, running multiple online accounts, or simply streaming content, the low latency and high-speed connections offered by Dutch proxies make a significant difference.

For businesses that rely heavily on real-time information, even a second of delay can impact operations. With a Dutch proxy, you minimize lags and improve productivity while maintaining an uninterrupted online presence.

Secure Your Online Activities with a Dutch Proxy Server

Cybersecurity has never been more important. Businesses and individuals face increasing threats such as data breaches, identity theft, and unauthorized access to private information. A Dutch proxy server adds a crucial layer of security by masking your IP address and encrypting online traffic. This ensures that sensitive information remains hidden from cybercriminals and prying eyes.

Dutch proxies operate as intermediaries, allowing users to connect to the internet without directly exposing their real location or IP address. This process not only protects data but also ensures safe browsing, even when accessing public or less secure networks.

Optimize Global Business Operations with Dutch Proxies

For businesses expanding into European markets, Dutch proxies can act as a strategic asset. Companies can monitor regional competitors, analyze consumer behavior, and test localized content without revealing their identities.

Additionally, Dutch proxies are essential for businesses handling large-scale data collection and market analysis. By using these proxies, organizations can collect accurate, region-specific information without getting blocked or flagged. This leads to better decision-making and more efficient operations.

The table below highlights the benefits of Dutch proxy servers compared to servers in other locations:

Why Choose Dutch Proxies for Personal Use?

Individuals seeking a smooth and private browsing experience benefit significantly from using Dutch proxies. For example, online enthusiasts often rely on Dutch servers for streaming high-quality content without interruptions. Thanks to the exceptional speed and low latency, users can enjoy a buffer-free experience even during peak usage times.

Moreover, for people who work remotely or frequently travel, Dutch proxies provide secure and seamless access to essential websites and services. This allows them to stay productive without worrying about connectivity issues or unauthorized data access.

Final Thoughts: Dutch Proxy Servers for Efficiency and Privacy

A Dutch proxy server is an invaluable tool for both businesses and individuals looking to enhance performance, protect privacy, and access regional online services. Thanks to its advanced internet infrastructure, the Netherlands continues to stand as a powerhouse for fast and reliable connections. Whether you are managing a global business operation or simply want to enjoy seamless browsing, investing in a Dutch proxy server ensures you’re equipped with the best tools to thrive in the digital age.

To learn more or find a reliable Dutch proxy server, visit proxys.io/en/p/proxies-of-the-netherlands.

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AI Industry News

A New Perspective on AI-Generated Ads

by Emily Johnson
written by Emily Johnson

While some corners of the internet are busy debating whether or not AI-generated video is a good idea, the train has left the station. AI-generated video ads have arrived. 

Brands as diverse as BMW, Starbucks, Coca-Cola, the Calm app, and JP Morgan Chase are using AI content in their ads, along with many more small and large companies. Meta is even offering advertisers tools for simple, AI-generated ad videos on its platforms. 

However, attitudes to AI video are still mixed. The furor over a Toys “R” Us TV spot this past June, which was criticized both for being soulless and unimaginative, and for inconsistent characterization and sloppy backgrounds, shows how wrong AI ads can be. 

Brands are still nervous about using AI from start to finish, and understandably so. On their own, GenAI models aren’t yet capable of producing externally-ready assets, but virtually everyone agrees that they add superpowers to human creativity when it comes to prototyping, storyboarding, and editing. Using AI for pre-production ideation and post-production refining, instead of throughout the entire process, can make all the difference. 

There are some awesome AI ads out there, which demonstrate how to do it right. Nike is always a source of great examples in the marketing space, and the company’s 2022 “Never Done Evolving” campaign with Serena Williams won awards, including the Digital Craft Grand Prix at the Cannes Lions International Festival of Creativity, and drove massive awareness. We just need to change our attitudes to AI use in video, so that we get more ads like Nike and fewer ads like Toys “R” Us. 

Lean into the AI difference

The common approach to integrating AI into video production is to use it to make content that’s just like human-generated, camera-captured video, but to do so better, faster, and/or cheaper. All too often, this approach falls short. 

AI is a whole new style, genre, and mood of video content. We need to take advantage of its newness and encourage acceptance that AI content will look different from human content. Instead of trying to use it to make content that’s as close to human as possible, we should celebrate the innovation that it offers. 

Creators should use AI for what it does best – namely, rapid creative iteration and turning concepts into bold visuals to keep projects moving forward, not to replace humans entirely. 

For example, Coke’s 2023 Create Real Magic campaign used AI to deliver UGC on steroids, going viral very quickly. Coca-Cola’s digital marketing strategies are sophisticated, favoring content that’s interactive and personalized, but it held onto the recognizable Coke brand imagery. Perhaps most importantly, the creative team also leaned stylistically into the glitchiness of AI when editing it all into the finalized externally facing assets, instead of trying to make it look like the perfect cinematic video. 

blend-ai-with-human-creativity

Blend AI with human creativity 

One of the biggest fears around AI is that it will replace humans in ad creation. These fears are misplaced; brands should be worried instead about their competitors outpacing them by leveraging AI tools for a market advantage.

We need to keep humans at the center of the creative process, coming up with ideas, brainstorming, and sparking inspiration, but people taking advantage of AI tools will outpace and outcompete those who don’t. 

AI should be used to propel and turbocharge human creativity. AI can (and should) remove friction from collaboration and the exchange of ideas, making it easier and faster to experiment with new concepts, and enabling creators to communicate innovations and possibilities more clearly and accurately. It’s also a powerful force to democratize access and skillsets, allowing people to learn or execute in fields they previously thought were beyond their reach.

Food-oriented marketing campaigns often resonate deeply with audiences, and AI can be especially helpful in this vertical. For example, a recent Heinz ketchup ad was generated with a perfectly heady blend of AI and human creativity. Humans saw the potential in an AI experiment, and AI-generated imagery made it into a reality. 

In a similar vein, my own LTX Studio team’s recent collaboration with eToro produced an ad that aired throughout the Olympics. It blended traditional footage with surreal AI-generated clips, ultimately winning an award.

Don’t be too eager to break with the past

Many brands have a distinctive visual language, and it’s important to maintain that. Audiences might have a deep and precious relationship with your brand imagery. If you use AI to deviate from it too sharply and quickly, you’ll lose support, erode your authenticity, and almost certainly see customers abandon your brand, probably with a lot of anger and grief. 

Instead, it’s a good idea to merge AI with traditional, emotion-driven content, keeping hold of the key elements of your style while updating them in creative ways. Remember, AI shouldn’t be producing your external assets unaided and undirected. Integrate AI tools into the process while still maintaining human control. 

Nutella succeeded in this with a 2007 campaign that used an AI algorithm to create 7 million unique jar designs. The brand kept the same distinctive Nutella wordmark and jar shape, but produced unique labels, each with a separate ID code that brought customers to a personalized digital experience. 

This delivered a radical interactive experience without tinkering with beloved and traditional brand imagery. 

ai-generated-video-ads

AI-generated video ads are here to stay

There’s no way to put the AI-video genie back in the bottle. Instead, brands need to learn how to integrate AI to bring the best of human creativity to life, without overturning decades of brand imagery and customer relationships. For now, AI is best kept to prototyping and post-production uses, but that will change quickly, and in the meantime, its glitchiness can be embraced as an asset.

As AI evolves, we’ll be able to use it for more fluid, convincing, and authentic footage that blends more smoothly with traditional visuals. 

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AI Research

Top AI Tools to Revolutionize Your Digital Marketing Strategy

by Emily Johnson
written by Emily Johnson

AI voice generator by Murf is a standout tool that turns written content into engaging audio, offering another avenue.

From a small business owner to a marketer trying to optimize your ad campaigns or to a content creator trying to streamline your work process, these Ai tools are ready to assist in your success.

AI tools might not just help you become a great writer and marketer, but they could also work smarter, not harder—giving you the ability to take on all areas of copywriting and SEO, and social media to audio content.

With that, here are 25 of the best AI tools to help level up your marketing strategy.

Let’s dive in!

StoryLab.ai – Content Creation

StoryLab.ai AI helps you write content like blogs, ads, and social media posts. It’s like having a writing assistant who makes content creation faster and easier.

Writesonic – Copywriting Help

Writesonic is perfect for when you need catchy headlines, social posts, or email content. It gives you creative ideas, saving you the trouble of thinking it all up yourself.

Surfer SEO – SEO Optimization

Surfer SEO helps make sure your content ranks well on Google. It gives you tips on how to improve based on top-ranking articles, so your content performs better.

MarketMuse – Content Planning

MarketMuse helps you decide what topics to write about and how to optimize your content. It helps make sure your articles meet the needs of your audience and rank well.

Lately AI – Social Media Repurposing

Lately AI takes your long content, like blogs or podcasts, and turns them into social media posts, so you can reach more people without extra work.

Buffer Analyze – Social Media Insights

Buffer Analyze tells you what’s working on your social media. It helps you learn when to post and what kind of content gets the most engagement.

ManyChat – Automated Messaging

ManyChat helps you chat with customers on Facebook Messenger and other platforms. It answers questions automatically, saving you time.

Drift – Chatbot for Sales and Customer Support

Drift is an AI chatbot that talks to visitors on your website. It answers questions, helps generate sales leads, and connects visitors to your sales team.

Seventh Sense – Email Timing Optimization

Seventh Sense finds the best time to send your emails so they are more likely to be opened. It learns when each person usually checks their emails.

ActiveCampaign – Email Marketing Automation

ActiveCampaign sends personalized email campaigns to your customers automatically. It helps you reach each person with the right message at the right time.

Acquisio – PPC Campaign Optimization

Acquisio helps manage your ads by changing bids in real time. It makes sure you’re getting the most out of your budget for Google or Bing ads.

Adzooma – Ads Management

Adzooma helps you manage ads on Google, Facebook, and Microsoft. It uses AI to recommend changes that make your ads more effective.

Dynamic Yield – Personalization Tool

Using Dynamic Yield, your website will feel personal to each visitor since you can display them content, offers, or messages based on each visitor’s interests.

Optimizely – A/B Testing and Personalization

Here we help you test different versions of your website to find out which works best. It teaches you to make small changes that matter a lot.

Crimson Hexagon – Social Media Analytics

Crimson Hexagon analyzes what your brand is being said on social media. By doing this,you get to know what your audience is thinking and feeling about your product.

Google Analytics 4 (GA4) – Advanced Analytics

Using AI, Google Analytics 4 helps you understand how people use your site. This can predict the probability of buying or taking action from who.

Murf Text to Speech – Audio Content Creation

AI voice generator by Murf is perfect for creating audio versions of your content. It turns written text into spoken words that sound natural. This makes it great for podcasts, adding voice overs to videos, or making your content more accessible to people who prefer listening.

Speechelo – Voiceover Tool

Speechelo helps you create voice overs in different languages. It’s great for making videos more engaging without hiring a voice artist.

Canva Pro (AI Features) – Visual Content Creation

With Canva Pro, even without being a designer, you can use AI to help you make visuals. It provides you with things such as fonts, colors, and layout to make your designs beautiful.

Designify – Image Enhancement

With AI, Designify will automate your image enhancing, background removal, and aligning graphics almost instantly.

HubSpot (AI Features) – CRM & Lead Management

AI is helping your customers in HubSpot. It allows you to categorise and index your leads, send follow ups and track customer relations.

Zoho CRM (with Zia AI) – Sales Assistant

Zia is an AI assistant coming with Zoho CRM that helps analyze trends, manage leads and suggests what to do next to close more sales.

Marketo Engage – Marketing Automation

Marketo Engage is used by AI to run marketing campaigns. It ensures the right content goes to the right person at the right time.

Salesforce Einstein – AI for Customer Engagement

Based on AI, Salesforce Einstein predicts what customers will do next. This.options suggest ways to make customer interactions more personal.

Clearscope – SEO Content Tool

With Clearscope, you get keyword suggestions for your content saying that will rank higher in search results and help get your articles on to more and more people.

Digital marketing has become easy, fast, and smarter with AI tools.

These tools save time by automating tasks like sending emails and posting on social media. This frees up your time to focus on creativity and strategy, rather than repetitive day-to-day activities.

AI voice generator by Murf, for example, takes text and makes audio that is in the same style but with a human voice. This makes your content stand out. Similarly, tools like employee recognition software demonstrate how AI can streamline operations beyond marketing, helping organizations foster team engagement and improve workplace morale.

In addition to helping you work smarter, AI also provides insights to better understand your audience, personalize content, and improve your ads.

The result is more focused marketing, more engaged customers, and just as much return on investment as before.

Conclusion

AI tools are truly transforming digital marketing, allowing businesses to work smarter, not harder.

These 25 AI tools can help with everything from writing content and enhancing creativity to optimizing ads and managing social media—all while saving you valuable time.

Whether you’re aiming to make your campaigns more efficient, connect with your audience in a more personal way, or simply take some of the workload off your shoulders, these tools have got you covered.

By integrating AI into your marketing strategy, you can unlock new opportunities, boost your productivity, and ultimately create more impactful campaigns.

Now is the time to embrace AI, adapt to the changing landscape, and lead your digital marketing efforts toward greater success.

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AI Applications

Future of marketing and its role hiring process

by Emily Johnson
written by Emily Johnson

The landscape of marketing is continually evolving, shaped by technological advancements and a competitive job market. In the quest for excellence, companies are seeking more effective ways to recruit proficient talent. At the heart of this recruitment revolution lies skill testing, a dynamic tool that’s become indispensable in evaluating candidates. In the contemporary business world, the role of skill testing in the hiring process is expanding, particularly as organisations strive for precision in selecting the individuals who will wield the tools and strategies central to their success.

The Emergence of Skill Testing in Marketing Recruitment

Recruitment in the marketing field has long been a game of intuition mixed with a handful of empirical evidence. Resumes and interviews, while useful, only reveal so much about a candidate’s true capabilities. Skill testing, however, adds a new dimension to the hiring process. By employing a series of task-oriented assessments, employers gain insight into a candidate’s problem-solving skills, technical knowledge, and adaptability to real-world challenges.

These tests can range from analytics exercises that evaluate a marketer’s proficiency with data, to simulations that assess strategic planning abilities. The advent of software platforms like Robotic Marketer, which incorporates AI and machine learning, demands a workforce that is not just familiar with basic marketing principals but is also adept at integrating technology with creative strategies. Therefore, the importance of skill testing is magnified in an age where marketing automation and data-driven decision-making are pivotal.

Incorporating Skill Testing into the Hiring Framework

For businesses to thrive in this digital epoch, it’s critical to have a team equipped with the latest marketing skills. Incorporating skill testing into the recruitment process ensures that potential hires are not only theoretically qualified but are also able to apply their knowledge effectively. This approach also mitigates the subjectivity that often accompanies the interpretation of CVs and personal interviews. By emphasising demonstrable skills, organisations can foster a more equitable and performance-oriented culture from the outset of employment.

Skill testing particularly benefits firms that specialise in niche markets or who utilise specific marketing platforms. For instance, a company leveraging Robotic Marketer’s sophisticated strategy development tools would benefit immensely from a marketing professional who can demonstrate proficiency with similar technologies. This not only streamlines onboarding but also enhances the synergy between employees’ skills and organisational tools, leading to better campaign outcomes and overall performance.

Advantages Over Traditional Recruitment Methods

The competitive advantage of skill testing is undisputed when contrasted with traditional recruitment methods. By focusing on real-time demonstrations of skill, employers sidestep the embellished qualifications that may appear on resumes. In place of vague descriptions of ‘excellent communication’ or ‘strategic thinking’, candidates are required to substantiate these claims through practical examination. This evidence-based approach accords a sense of confidence to employers in their hiring decisions, an assurance that is both comforting and crucial in the fast-paced world of marketing.

Moreover, skill testing aids in reducing turnover by identifying candidates whose capabilities align with the job’s demands. This fit-between individual aptitude and role requirements can lead to greater job satisfaction and longevity, elements that are indispensable in sustaining a competent and stable marketing team.

Fostering a Culture of Continued Learning and Engagement

By prioritising skills in the recruitment process, organisations communicate a message of commitment to meritocracy and personal development. Employees, in turn, are motivated to sharpen their abilities, knowing that their expertise is valued and can lead to career advancement. This culture fosters an environment where ongoing learning is encouraged, ensuring that the marketing team remains at the forefront of industry trends and technological advancements.

An environment rich in skill assessment encourages interaction and engagement not just with the job at hand, but also with fellow team members. When everyone on the team is recruited based on skill, it levels the playing field and inspires a workforce that is cohesive and collaborative. This spirit of teamwork is especially crucial in marketing, where the success of a campaign often hinges on the harmonious integration of various talents and perspectives.

The Integration of AI and Machine Learning in Marketing and Skill Testing

Artificial Intelligence (AI) and machine learning are no longer just buzzwords but are integral components of contemporary marketing strategies. Their introduction into both the development of marketing plans and the assessment of marketing skills is revolutionary. Robotic Marketer, for example, is at the forefront of this transformation, offering a technology platform that generates comprehensive marketing strategies with an alignment of business goals, competitor analysis, and actionable recommendations.

Employing such pioneering tools in the hiring process allows companies to test candidate’s readiness to engage with the future of marketing. It evaluates their ability to understand data outputs from AI, interpret machine learning-driven analytics, and adapt strategies based on this information. As AI becomes more embedded in marketing functions, the ability to interact with and leverage such technologies will become a standard expectation of the marketing professional’s role.

Preparing Marketers for a Data-Driven Future

The central facet of modern marketing is the ability to analyse and utilise data to inform decisions. Skill testing ensures that the marketers of today are prepared for a future where such analysis is not just preferable but essential. Prospective employees must be conversant not only with traditional marketing theories but also with the use of Big Data, SEO analytics, and various digital marketing tools. Organisations that recognise this and integrate it into their hiring practises are optimally positioned to harness the full potential of their marketing strategies.

As businesses become increasingly reliant on data to guide their marketing efforts, they must also depend on hiring a team capable of interpreting and applying this data effectively. Skill testing provides a tangible measure of a candidate’s data literacy and their capacity to convert insights into actionable and successful marketing campaigns.

Conclusion

In summary, skill testing is a dynamic component in the modern marketer’s toolkit, serving as a gateway to a vibrant and high-performing marketing department. While technological evolution like Robotic Marketer’s strategy platforms carves the path for future marketing operations, skill testing ensures that the professionals manning these platforms are equipped and ready. As the digital marketing landscape becomes more complex, the role of skill testing in the hiring process is no longer a luxury but a necessity for businesses aiming to stay ahead of the curve.

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AI Research

How to Use Technology to Promote a Brand

by Emily Johnson
written by Emily Johnson

Technology is not something to run from as a brand looking to promote, market, and reach new customers. There is so much tech that brands can use to build businesses, make sales, convert leads, and turn momentum into growth. It’s as much of a resource as any other promotions tool.

Even if you are not a big fan of technology or aren’t sure about whether you have the best marketing strategy for your retail category, here is how to use technology to promote a brand.

Create a profile on major social media platforms like Facebook and Instagram. Use organic and paid ad campaigns to reach new audience segments. Drive brand awareness and use social media as a customer service channel to generate more conversation about your business.

Optimize Your Local Online Presence

If your brand is only operating at a local level or within a specific region, make sure you optimize your online presence to improve local visibility. Use the right keywords. Use local SEO tactics. Claim your business on Google Business Profiles. Look at ways to boost your credibility locally.

Launch Digital Flash Sales

Launch a digital flash sale, alerting customers by app, SMS, and email. Offer limited-time surprise discounts when you need to move inventory. This creates a sense of urgency, boosts foot traffic, and drives excitement around a brand.

Automate a Multi-Sensory Experience

Promote your brand with an in-store experience every customer will always remember. Add fragrances, use textures, set up background music, and install in-store visuals that enhance customer connection. A multi-sensory experience gets you remembered.

Employ Digital Signage Software

Digital signage brings what’s possible online and in the digital world to in-store. Digital signage software can be programmed according to how you want to use technology to promote your brand, feature images and videos, specials and promotions, and more.

Launch Video Content

Think about what video content you can use to promote your brand. Behind-the-scenes clips, how-to videos, and simple promotional videos that are funny, entertaining, or informative can resonate and connect with an audience.

Create a Catalogue Of Original Content

Start building up a catalogue of unique content that exclusively belongs to you and is evergreen by design. Text content, images, animations, and video should all be included. High-quality content for a brand should either inform, educate, or explain. This content can be utilized anywhere, including across websites, social media, email, and in-store through digital signage.

Voice Assistants Can Help In-Store

Enable an in-store voice assistant to help customers navigate and get their queries answered. Voice search can also be offered on a retail store’s app or website to provide more information on product availability and general information.

Loyalty App to Reward Repeat Purchases

A loyalty program is an excellent way to reward customers for repeat purchases with your brand. Develop an app that accumulates points or discounts. Motivate customers to shop more often with you in return for perks and incentives.

Engage In Gamification

Create a game that your customers can play and earn in-store rewards from. This is a fun way to entertain and engage in a way that does not directly promote a product. It adds goodwill and excitement to your brand.

Use Focused Lighting to Enhance Presentation

Customize how you light your store and products. Use focused lighting to enhance store aesthetics. With lighting, you can draw attention to specific areas, highlight unique features, and alter the lighting to match specific themes or promotions.

QR Codes Can Link to All Sorts of Content

QR codes can be orchestrated to link to product details, reviews, and demos. All a customer has to do is scan and access the information on their phone. QR codes are a digital tool that quickly provides the customer with more information.

Use Crowdsourcing Platforms

Crowdsourcing can be used in several ways, though most will use it as a forum to test new product ideas. Promote your ideas to showcase unique innovations and build trust in your brand. It’s another way to gather feedback and research.

Automate Digital Marketing Campaigns

At an administrative level, there is so much you can do to automate digital marketing channels, such as social media, email, a website, and more. Automate how you market to your customer base. With regards to repetitive admin tasks, many can be handled by automation.

Leverage Your Analytics Tools

The technology generates data. Collect, sort, and analyze this data with analytics software. There are dozens of metrics you can track and ultimately use to see how well your marketing is doing, understand what is selling and what isn’t, and improve your overall store performance.

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AI Applications

How AI-Powered Analytics Drive Smarter Marketing

by Emily Johnson
written by Emily Johnson

Today’s businesses are flooded with data—from social media metrics and website analytics to customer feedback and beyond. The true challenge lies in converting this vast influx of information into actionable strategies that deliver measurable results. For technology companies, where continuous innovation is vital, this challenge becomes even more pressing. Leading this transformation are platforms like Robotic Marketer, paired with the strategic expertise of companies like Charter Global, redefining how data is harnessed to enhance their marketing performance.

The Role of AI in Modern Marketing

Artificial intelligence (AI) and machine learning (ML) have improved how marketing analytics is reported. Unlike traditional methods, which often rely on manual data collection and analysis, AI-powered tools can process vast amounts of data in real-time, identifying patterns and trends that might otherwise go unnoticed.

This shift enables businesses to:

  • Understand Customer Behavior: AI can analyze customer journeys across touchpoints, revealing preferences, habits, and pain points.
  • Optimize Campaigns: Machine learning algorithms test and adapt campaigns in real-time, ensuring optimal performance.
  • Predict Future Trends: Predictive analytics anticipates market shifts, allowing businesses to stay ahead of the competition.

For marketers, the result is a more precise, targeted, and efficient strategy—one that delivers personalized experiences and maximizes ROI.

From Strategy to Execution: Charter Global’s Approach

For technology companies like Charter Global, marketing is not just about visibility—it’s about positioning themselves as thought leaders and trusted partners in innovation. Recognizing the power of AI, Charter Global leverages Robotic Marketer, a world-first marketing strategy platform that integrates advanced analytics into the strategic planning process.

Data-Driven Strategy Development

Charter Global begins by gathering data from various sources, such as market trends, customer insights, and competitor analysis. Using Robotic Marketer’s AI capabilities, this raw data is transformed into a comprehensive marketing strategy.

The platform analyzes key metrics to identify:

  • Target audience demographics and behaviors.
  • Gaps in market positioning.
  • Opportunities for brand differentiation.

With these insights, Charter Global crafts a strategy that aligns marketing efforts with business objectives, ensuring that every campaign is purposeful and impactful.

Harnessing the Power of the Robotic Marketer Dashboard

The Robotic Marketer dashboard serves as the command center for tracking and optimizing marketing performance. For Charter Global, this tool provides unparalleled visibility into the effectiveness of their campaigns, enabling real-time decision-making and agile adjustments.

Key Features of the Dashboard

  1. Performance Tracking:
    The dashboard consolidates data from multiple channels, such as social media, email campaigns and website traffic. By monitoring these metrics, Charter Global gains a clear understanding of what’s working and what needs improvement.
  2. Predictive Analytics:
    Using AI, the dashboard forecasts campaign outcomes based on historical data, allowing the team to fine-tune strategies before launch.
  3. Customizable Reporting:
    Detailed reports tailored to specific objectives provide actionable insights, from lead generation to customer engagement.
  4. Optimization Recommendations:
    The platform offers suggestions to improve campaign performance, such as adjusting ad spend or refining audience targeting.

Turning Insights into Action

What sets Charter Global apart is its ability to turn data-driven insights into actionable strategies. For example, if the dashboard reveals that a particular social media campaign is underperforming, the team can quickly adjust the messaging, visuals or target audience. Similarly, predictive analytics might highlight an untapped market segment, prompting a new campaign tailored to that audience.

This iterative approach ensures that marketing efforts are always aligned with real-time data, maximizing efficiency and impact.

The ROI of Smarter Marketing

AI-powered analytics doesn’t just improve marketing performance—it delivers measurable business outcomes. For Charter Global, leveraging Robotic Marketer has resulted in:

  • Higher Conversion Rates: Targeted campaigns lead to more qualified leads and higher conversion rates.
  • Improved Resource Allocation: Data-driven insights help prioritize high-impact activities, reducing wasted spend.
  • Enhanced Customer Experiences: Personalized messaging fosters stronger connections with customers, increasing loyalty and retention.

Why AI-Powered Analytics is the Future of Marketing

As businesses navigate an increasingly complex digital landscape, the ability to make informed, data-driven decisions will be a defining factor for success. Platforms like Robotic Marketer empower companies to harness the full potential of their data, transforming it into strategies that drive growth.

For technology companies, AI-powered analytics also offers a competitive edge. By combining advanced tools with expert execution, companies like Charter Global are not just keeping up with the times—they’re shaping the future of marketing.

As we move forward, the integration of AI into marketing will continue to evolve, providing new opportunities for creativity, efficiency and impact. The question is no longer whether to embrace AI, but how quickly your business can adapt to this new reality.

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AI Research

Higher Education Content Marketing Tips [How AI Helps]

by Emily Johnson
written by Emily Johnson

Do you ever wonder if prospective students are reading your content?

If the answer is yes, that’s a legitimate concern — and you’re not the only one.

Marketers across various industries are continually looking for ways to increase engagement for their content. For schools, that means creating websites, landing pages, multiple brochure types, and other types of content that are compelling enough to nudge prospective students to apply or persuade alumni to give back.

Aside from engaging and encouraging your target audience to take a desired action, great content will help strengthen your school’s brand.

To get you started on creating quality higher education content, we’ve put together 12 traits to guide you toward creating stunning content that will engage prospective students, alumni, and staff alike.

1. Create Visual Higher Ed Content

create visual higehr education content

Images, videos, GIFs, you name it — any of these visual elements can help boost your content’s recall rate since visuals are 60,000 times easier to process than words. Not to mention that visuals transform your content into an aesthetically pleasing viewing experience. Visual content is an excellent way for your communications materials to show off your school’s culture, campus, and world-class facilities.

2. Create Interactive Content

It’s hard enough to hold people’s attention these days, and there’s no better way to lose your audience than a dull, static piece of content that doesn’t allow for any interaction. Including animations, transitions, and elements will elevate your readers’ journey. Whether it’s first-time visitors or student applicants that are visiting your website, you show you are committed to all of your audiences when you create an engaging content experience for readers of all stages. Interactive content enables your audience, drives the reading experience, and boosts engagement throughout the session.

3. Create Story-Driven Content

Create Story Driven higher education content

Emotions are powerful, and stories drive emotions. There’s no denying that people make emotionally-driven decisions if they can relate to your narrative. This is the moment for you to share your school’s story and showcase your values. To make your narrative even more compelling, try including stories as told by your school’s faculty, students, and alumni. Social proof can help strengthen your brand identity and trustworthiness in the eyes of new audiences.

4. Spark Conversational

Conversations aren’t just something you have in real life — they also extend to paper (or the screen). Writing in a conversational style helps you communicate better and connect with your prospects more genuinely. Nothing turns people off more than a written sales pitch. When writing your content, imagine yourself talking to your prospects and write the way you would speak to them. Instead of forcing your prospects into performing your desired goal, offer them benefits and solutions, and find out how you can help them achieve success.

As with any conversation, your content should lead them down a specific path to the desired action: your CTA. Do you want your audience to sign up for a trial? Do you want them to subscribe to your newsletter? Whether or not they take the desired action will be determined when your prospective students feel comfortable engaging with your content and spend time reading it thoroughly.

5. Have an Integrated Content Marketing Approach

Don’t treat each of your content pieces like individual islands. They should complement each other to form a narrative for your prospects. This helps readers connect the dots and remember why they came to you in the first place. For example, instead of sending your alumni an event invitation and a separate blog post about giving back to your school, tie the two pieces together in the same sequential campaign. Add social sharing buttons or social media feeds onto your content to enable your audience to share them with their connections and simultaneously interact with you in real-time.

6. Create Original Content

This is where you draw on your school’s past to tell a story. For example, do you have a tradition that’s unique to your school (e.g., Harvard’s Primal Scream)? Don’t be afraid to add fun facts and use new ways of delivering your content and attract readers’ attention. For example, Middlebury College’s website doesn’t share the typical website layout that shows a navigation bar and school logo at the top like other schools. Instead, their website renders each content piece as color bars in a very minimalistic design, which stands out from the rest.

7. Create Shareable Content

In our age, social media is the easiest way for news or content to travel. Leverage the power of social media by making your content shareable on all essential platforms like Facebook, LinkedIn, Twitter, and Instagram.

Making something “shareable” isn’t just adding social media buttons. You should tailor the content and use the appropriate format for each platform. For example, if you have a blog post that you’d also like to promote on Instagram, consider creating a square image or infographic related to the post, and then link to the post in your Instagram profile.

8. Create Snackable Short-Form Content

Imagine yourself having a snack on the go while you’re working on other essential tasks. Would you prefer a whole meal with utensils or something bite-sized and portable? The latter sounds like a more convenient option, and this is exactly how most people prefer to read their content. Breaking up your content into smaller bits can help your audience process content more easily and retain the message you are trying to communicate in a much more effective way. Creating snackable content involves thoughtful planning on both design and text. Write in short sentences or bullet points. With regards to the layout of your content, use whitespace to separate images, and create visual blocks for your readers.

9. Your Content Should Be Accessible

Given that higher education institutions include people from very diverse backgrounds, being inclusive should be second nature. Universities are also required by the government to be ADA-compliant to accommodate individuals with disabilities. There are plenty of online resources that will guide you towards creating content that’s compliant with accessibility standards and inclusive of disabled audiences.

10. Make Sure Your Content Is Easy To Find

Your content shouldn’t leave your visitors in a confusing maze. A piece of content that’s easy to navigate reduces barriers and helps your audience reach the desired goal faster. For starters, an easily navigable website creates a better experience for users and makes your content more visible to your prospects. A well-designed navigation bar can tremendously reduce the amount of time it takes for your prospect to get from the homepage to your contact page. Having your content readily visible rather than buried under layers of different pages means your visitors are more likely to revisit your site.

11. Create Personalized Content

Help your prospects feel welcome by personalizing your content. This can be as simple as addressing them by name in the email subject line or writing in the first person to address your readers directly. If your content is targeted (email, sending a content offer, etc.), use personalization tokens to automate the process. This can also help you save time when working with big audience groups.

12. Make Sure Your Content Is Skimmable

Our reading habits have changed. As the world becomes more saturated with web-based content, people are getting increasingly good at skimming. Your Generation Z and Millennial prospects are probably skimming through your website pages, emails, and content on their smartphones as they’re performing other duties. Delivering your content in bite-sized chunks with a focus on delivering maximum value allows prospects to capture the core benefits you want to emphasize.

For example, instead of creating a multi-page eBook, a one-pager with a bulleted list of information on your programs and offerings may be much more skim-friendly. This can help get prospects to understand the value of your offerings in a short time without asking them to commit to spending time on your content while they are still learning about your institution.

 

How AI Can Help With Higher Education Content Marketing

How AI Can Help With Higher Education Content Marketing

Colleges and universities must now market themselves not only to prospective students but also to parents, donors, and other stakeholders. Crafting engaging, relevant, and timely content is essential—but it’s also time-consuming.

Enter artificial intelligence (AI). AI is revolutionizing content marketing by streamlining processes, enhancing personalization, and delivering insights that improve results. In this article, we’ll explore how AI can elevate higher education content marketing efforts and help institutions stand out in an increasingly crowded field.

1. Effortless Content Creation

Content is king, but creating it often feels like a marathon. AI can take much of the heavy lifting out of content creation, freeing up your team to focus on strategy and creativity.

  • Generate ideas: AI tools like ChatGPT can brainstorm blog topics, social media posts, or email campaigns tailored to specific audiences.
  • Produce drafts: AI can assist in writing blog posts, press releases, or even scripts for videos, ensuring tone and language match your brand.
  • Editing and proofreading: AI tools like Grammarly or Hemingway Editor refine your content, making it polished and professional.

For example, an AI-driven tool could draft a blog post about campus sustainability initiatives or provide inspiration for TikTok videos highlighting student life.

2. Personalized Audience Engagement

Today’s prospective students and stakeholders expect content that feels tailor-made for them. AI makes it easier to deliver personalized experiences at scale.

  • Behavioral insights: AI tracks user interactions on your website, emails, and social media to identify what content resonates with different audience segments.
  • Dynamic content: Tools like HubSpot allow you to customize website banners, email subject lines, or calls-to-action based on visitor data.
  • Chatbots: AI-powered chatbots can answer prospective student questions 24/7, providing personalized responses about programs, admissions, or campus life.

By personalizing content, universities can create meaningful connections with potential students and stakeholders.

3. Smarter Distribution Strategies

Creating great content is only half the battle—you also need to ensure it reaches the right audience. AI can optimize content distribution strategies, ensuring maximum visibility and engagement.

  • Social media optimization: AI tools like Buffer or Hootsuite analyze when and where your audience is most active, ensuring posts go live at the right times.
  • Email campaigns: AI can craft personalized email sequences based on audience behavior, improving open and click-through rates.
  • Search engine optimization (SEO): AI-driven platforms like SurferSEO or Clearscope help identify the best keywords and optimize content for search engines, increasing organic traffic.

For instance, an AI tool could recommend promoting a scholarship blog post on Instagram at 7 PM, when prospective students are most likely to be scrolling.

4. Data-Driven Decision Making

Higher education marketers have access to a wealth of data, but sorting through it can be overwhelming. AI excels at turning raw data into actionable insights.

  • Content performance analysis: AI tools track metrics like engagement rates, time spent on pages, and social media shares to reveal what’s working.
  • Predictive analytics: AI can forecast trends in enrollment interest or donor behavior, allowing you to stay ahead of the curve.
  • Competitive analysis: AI-powered platforms provide insights into what peer institutions are doing, helping you refine your strategy.

With AI, higher education marketers can make informed decisions backed by real-time data, boosting campaign effectiveness.

5. Improved ROI on Marketing Efforts

Marketing budgets in higher education are often tight. AI ensures that every dollar spent goes further by streamlining workflows and improving targeting.

  • Automated tasks: AI handles repetitive tasks like scheduling social posts, tracking campaign performance, and responding to FAQs, saving time and money.
  • Audience segmentation: AI pinpoints high-value prospects, ensuring your resources focus on audiences most likely to convert.
  • Cost-effective ad optimization: AI-powered platforms like Google Ads use machine learning to optimize your campaigns, reducing cost-per-click and maximizing reach.

By improving efficiency and targeting, AI helps institutions get more from their marketing budgets.

6. Keeping Up With Changing Trends

The digital landscape evolves rapidly, and staying relevant is a constant challenge. AI ensures your content strategy remains agile and aligned with current trends.

  • Social listening: AI monitors conversations on social media, forums, and review sites to identify emerging topics and concerns.
  • Content refresh: AI tools can analyze your existing content library and suggest updates to improve SEO or relevance.
  • Trend forecasting: AI tools like Google Trends or Exploding Topics highlight what prospective students and parents are searching for.

For example, if AI identifies an uptick in searches for “online master’s programs,” your team can create targeted content to capture that demand.

Why AI is Essential for Higher Education Marketing

AI is not just a trend—it’s a transformative tool that can help higher education institutions craft engaging, data-driven content marketing strategies. From automating repetitive tasks to delivering hyper-personalized experiences, AI enables colleges and universities to connect with their audiences in meaningful ways.

By leveraging AI, your institution can stay ahead of the competition, maximize ROI, and focus on what matters most: sharing the stories, programs, and opportunities that make your school exceptional.

Now’s the time to embrace AI in your higher education marketing strategy and take your content to the next level. After all, the future waits for no one—especially in the fast-paced world of digital marketing.

Conclusion

Whether you’re creating new student materials, reaching out to alumni, or connecting with faculty and staff, you have the same end goal: to engage your audience. Keeping these twelve traits in mind will help you create content that captures your prospect’s or alumni’s attention and move one step closer to their goal.

FAQ

What is higher education content marketing?
Higher education content marketing involves creating and sharing valuable, relevant, and informative content to attract, engage, and retain prospective students, alumni, and faculty, ultimately promoting educational institutions.

Why is content marketing important for higher education institutions?
It’s important for building the institution’s brand, enhancing online presence, communicating unique value propositions, and engaging with the academic community effectively.

What types of content are effective in higher education marketing?
Effective content types include informational blog posts, success stories of alumni, faculty research highlights, virtual campus tours, and educational webinars.

How can higher education institutions use storytelling in their content marketing?
Storytelling can be used to share student and alumni experiences, research breakthroughs, and campus life, creating a more personal and emotional connection with prospective students.

What role does SEO play in higher education content marketing?
SEO is crucial for increasing the visibility of educational content in search engine results, helping prospective students and researchers find relevant information easily.

How can social media be utilized in higher education content marketing?
Social media platforms can disseminate content to a broader audience, engage with students and alumni, and foster a sense of community around the institution.

What are the challenges of content marketing in the higher education sector?
Challenges include addressing diverse audience needs, creating content that stands out, staying up-to-date with educational trends, and measuring the impact of content marketing efforts.

How important is video content in higher education marketing?
Video content is highly impactful for showcasing campus facilities, student life, and academic programs, offering a dynamic and engaging way to attract prospective students.

Can higher education content marketing aid in student recruitment?
Yes, by providing valuable information and a compelling portrayal of campus life and academic programs, content marketing can be a powerful tool in recruiting new students.

How can higher education institutions measure the success of their content marketing?
Success can be measured through website traffic, engagement rates, the number of inquiries or applications received, social media metrics, and overall brand awareness and perception.

Author bio

Ritesh SheombarRitesh is a digital marketing manager with years of experience in driving growth. He’s currently the director of inbound marketing at Foleon. You can find more about him on his LinkedIn profile.

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AI Applications

OpenAI launched its “12 Days of OpenAI” campaign

by Emily Johnson
written by Emily Johnson

In December 2024, OpenAI launched its “12 Days of OpenAI” campaign, unveiling a series of groundbreaking features and products that have significant implications for entrepreneurs and marketers. This blog delves into each feature, explores the marketing strategies employed during the campaign, and discusses why these developments are particularly relevant to the marketing community.

  1. o1 Model and ChatGPT Pro Subscription

Feature Overview:

On December 5, OpenAI introduced the full version of the o1 model, designed to enhance reasoning capabilities by allowing the AI to spend more time deliberating before responding. This approach improves performance in complex tasks such as competitive programming, mathematics, and scientific reasoning. Alongside o1, OpenAI launched ChatGPT Pro, a premium subscription priced at $200 per month, offering unlimited access to advanced models, including o1 and o1 pro mode, which utilizes additional computational resources for more intricate queries.

Reuters

Marketing Strategy:

OpenAI’s tiered subscription model effectively segments the market, catering to both casual users and professionals requiring advanced AI capabilities. By introducing a premium tier with enhanced features, OpenAI creates a value proposition that appeals to researchers, developers, and businesses seeking superior performance.

Relevance to Marketers:

The o1 model’s advanced reasoning abilities can be leveraged for data analysis, predictive modeling, and strategic decision-making, enabling marketers to craft more effective campaigns. The ChatGPT Pro subscription offers marketers access to cutting-edge AI tools, facilitating tasks such as content generation, customer segmentation, and personalized communication strategies.

  1. Sora: Text-to-Video Generation Model

Feature Overview:

On December 9, OpenAI released Sora, a text-to-video AI model that enables users to generate videos up to 20 seconds long in various resolutions and aspect ratios based on text prompts. Sora also offers features like animating still images and remixing existing videos. Initially available to ChatGPT Plus and Pro subscribers, Sora aims to democratize video content creation while incorporating safety measures to prevent misuse.

The Verge

Marketing Strategy:

By launching Sora during the “12 Days of OpenAI,” the company capitalized on the festive season to generate excitement and engagement. The phased rollout to premium subscribers creates exclusivity, encouraging upgrades and fostering a sense of community among early adopters.

Relevance to Marketers:

Sora empowers marketers to create engaging video content without the need for extensive resources or expertise. This capability is invaluable in an era where video content dominates digital marketing, allowing for rapid content generation tailored to specific campaigns or audiences.

  1. ChatGPT Search Feature

Feature Overview:

On December 16, OpenAI introduced a real-time search functionality for ChatGPT, allowing it to pull live data directly from the web. Unlike traditional search engines, this feature integrates OpenAI’s language model with web search capabilities, delivering comprehensive, context-rich answers that blend AI reasoning with current, verified information. This is particularly useful for queries requiring the latest updates, trends, or breaking news.

Marketing Strategy:

OpenAI presented this feature as a natural evolution of ChatGPT, showcasing its continued focus on utility and innovation. By rolling out the search capability during its high-profile “12 Days of OpenAI” campaign, OpenAI increased visibility and encouraged more user engagement during the launch. This timing also capitalized on the demand for holiday research, shopping, and planning, when search volumes peak.

Relevance to Marketers:

For marketers, the ChatGPT search feature is a game-changer:

  • Real-time Trend Insights: Stay on top of emerging trends, competitor activity, and breaking news. No more relying on outdated reports.
  • Enhanced Content Research: Use AI to pull up fresh data for blog posts, social media content, or SEO research.
  • Competitor Benchmarking: Generate insights quickly by asking ChatGPT to cross-reference live data with brand-specific goals.

This feature allows marketers to respond faster to industry shifts, craft timely content, and better serve their target audiences.

  1. Projects: Organizing AI Conversations

Feature Overview:

OpenAI also launched “Projects”, a powerful new tool that lets users organize their interactions with ChatGPT. Projects allow users to create folders, save ongoing chats, and add metadata like titles, instructions, and tags. This structure transforms the ChatGPT experience, enabling teams and individuals to manage AI-driven projects efficiently.

Marketing Strategy:

The introduction of Projects was marketed as a productivity solution for professionals, teams, and enterprises, positioning ChatGPT as not just an AI tool but a workspace assistant. OpenAI used targeted messaging for businesses and tech-savvy professionals, showing how organized AI collaboration can drive success.

Relevance to Marketers:

For marketers juggling multiple campaigns, strategies, and ideas, Projects makes ChatGPT even more practical:

  • Organize content calendars, brainstorming sessions, and campaign drafts all in one place.
  • Save reusable prompts for consistent branding, ad copy, or automated messaging strategies.
  • Enable teams to collaborate on marketing ideas seamlessly, keeping everyone aligned.

Projects turn ChatGPT into a digital marketing assistant capable of tackling large-scale initiatives.

  1. Advanced Voice Mode: Live Screen Sharing and Interaction

Feature Overview:

A major enhancement to ChatGPT’s Voice Mode was announced during this campaign. OpenAI introduced real-time voice interactions combined with live screen-sharing capabilities. Users can now collaborate with ChatGPT in a fully interactive format, offering spoken input, viewing live data, or getting AI-guided walkthroughs on complex tasks.

Marketing Strategy:

This release was positioned as a futuristic leap, giving ChatGPT users an almost “human” collaboration experience. OpenAI demonstrated this feature with practical examples, such as live coding sessions, design walkthroughs, and step-by-step task assistance, appealing directly to professionals and creators.

Relevance to Marketers:

The enhanced voice and screen-sharing mode can be incredibly useful for marketers:

  • Conduct real-time brainstorming: Talk through campaign ideas and let ChatGPT generate solutions in real time.
  • Run interactive demos: Perfect for pitching ideas or showcasing a marketing funnel with AI-assisted analysis.
  • Get hands-on assistance with analytics tools or AI content workflows while sharing your screen.

This feature makes ChatGPT a collaborative partner that feels as intuitive and dynamic as a real marketing teammate.

The 12 Days of OpenAI Marketing Campaign: What Made It Work?

OpenAI’s December 2024 marketing campaign, titled “12 Days of OpenAI”, was a masterclass in building anticipation, delivering value, and engaging audiences at scale. Here’s why it succeeded:

  1. Phased Rollouts Create Anticipation
    By staggering the release of features over 12 days, OpenAI maintained interest and generated buzz each day. This kept users returning to explore new updates, resulting in sustained engagement.
  2. Diverse Features for Diverse Audiences
    OpenAI strategically released features that appealed to multiple user segments:
    • Developers: o1 model and reasoning tools.
    • Content Creators: Sora’s text-to-video tools.
    • Professionals and Teams: Projects and screen-sharing enhancements.
    • Casual Users: Search features and improved voice modes.
  3. Storytelling & Festive Timing
    Launching the campaign during the holiday season gave OpenAI the perfect opportunity to tie AI innovation to the spirit of progress, excitement, and year-end reflections. The storytelling highlighted how these tools empower creativity and productivity, which resonated deeply with users preparing for 2024.
  4. Community Engagement
    OpenAI encouraged user interaction with demos, social media teasers, and feedback channels. This sense of involvement built stronger connections with their audience.

Why Marketers Should Pay Attention to OpenAI’s December Releases

Marketers operate in a landscape that requires speed, creativity, and innovation — three pillars that OpenAI’s new releases reinforce. Here’s how these tools can elevate marketing strategies in 2024:

  1. Smarter Content Creation
    • Sora: Create compelling video ads or social content from simple prompts.
    • ChatGPT Pro: Generate in-depth, high-quality content that saves time and drives SEO rankings.
  2. Better Insights, Faster
    • Real-Time Search: Stay on top of market trends and competitors.
    • Voice Mode: Analyze data or collaborate on marketing strategies with live AI assistance.
  3. Efficiency for Teams
    • Projects: Organize campaigns, ad ideas, and team collaboration in one streamlined platform.
  4. Customer-Centric Marketing
    With enhanced reasoning (o1 model) and advanced personalization, OpenAI’s tools can help marketers craft targeted messages and campaigns that resonate deeply with audiences.

OpenAI is a marketing managers dream

OpenAI’s December 2024 campaign was more than just a product launch — it was a statement. By combining AI innovation with smart marketing tactics, OpenAI demonstrated how technology can empower individuals, teams, and businesses to achieve more.

For marketers, the message is clear: tools like ChatGPT, Sora, and Projects aren’t just nice-to-have — they’re essential for staying competitive in a fast-moving digital world. As AI capabilities continue to expand, embracing these tools will give marketers the edge they need to create, engage, and convert in ways we’ve never seen before.

Ready to take your marketing strategy to the next level? Start exploring these tools today and stay ahead in 2024!🚀

 

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