Author

Emily Johnson

Emily Johnson

Emily Johnson is a tech enthusiast and AI researcher passionate about unraveling the complexities of artificial intelligence. With a knack for simplifying advanced concepts, Emily shares the latest AI trends, breakthroughs, and insights to keep readers informed and inspired. When she’s not writing, you’ll find her exploring the intersection of technology and creativity.

AI Research

Why You Need to Digitize Your Magazine

by Emily Johnson
written by Emily Johnson

Of course, nothing is compulsory. Let me start by saying that. But if you are considering making improvements to your magazine, it’s advisable to get it right first time. In this blog, I give you my take on digital magazines.

First question: is everything becoming digital?

The honest answer is: probably. We are increasingly connected to our devices. Printed matter, and above all its distribution, is becoming more expensive. The desire to be sustainable is also growing. But the need for an insight into reader behavior, your magazine’s impact and the return on investment for all your efforts mean that the transition to digital makes perfect logical sense.

Here are 4 solid reasons for digitizing your magazine:

1. Magazine insights are an advantage for you and your readers

Magazine insights are an advantage for you and your readers

2. Video is the new photography

Your Social Media timeline is increasingly full of videos. Companies are using more video content to convey their messages. A foreword from the director, a product demonstration, a customer testimonial – video is much more pleasant to consume than dry text alone.

3. Long live interaction

Digital opens up countless new opportunities for seeking out interaction with your readers. These include processing a survey, application forms, responses to articles, but also direct conversion to your website or webshop. You are actually able to engage in dialogue.

4. One-to-many becomes many-to-one

We are rapidly heading towards information overload. The mountain of content is growing at an incredible pace. Obviously, your aim is to provide your readers with content that is genuinely relevant to them. Digital Magazines enable you to fine-tune your content to suit your reader.

How? For example by organizing your email list by target group and using an email verifier to ensure accuracy. Foleon offers the option of excluding pages by means of a token. Alternatively, by means of smart integration with LinkedIn content, we can also exclude based on the sector in which your reader is active. The statistics show that this form of personalization results in a 70% increase in reading time!

Synergy between print and digital Magzines

My suggestion that print is completely disappearing may be a slight exaggeration. Of course, print has some real strengths. If you are not yet willing or able to make the full transition to an online platform, there are countless ways of using print and online to reinforce each other.

For example, you can reduce the frequency of your printed magazine and supplement it with several digital versions. Or you can print a yearbook and publish the other editions online. I have seen lots of great examples in which the printed magazine mainly contains long copy, supplemented by a videozine.

How to start digitizing your Magazine

I was hoping you would ask that question. It’s always easiest to start from your current position. Ask yourself the following questions:

  • Do you already have a printed magazine?
  • What would the format look like digitally? Will it stay the same size? Or would you reduce the size and increase the frequency?
  • What formats will you use for your content? FAQs, interviews, long reads, videos, Q&As, top 10s?
  • And how will you distribute it? Do you already have an e-mail database? Do you have followers on Twitter or LinkedIn?
  • Now that you can measure everything, what will your goals and objectives be? And how will you measure that?

Pro tip

Don’t create your magazine over in a boring, static, non-responsive PDF. Use Foleon’s Content Creation Platform or a similar tool. With such a platform, you also get data about which section / page of the magazine has been read so you can learn and improve along the way. Even if you create an Interactive PDF, it still won’t be on par with the solution Foleon provides.

How AI Can Help Digitize Your Magazine

How AI Can Help Digitize Your Magazine

As readers shift to digital platforms, digitizing your magazine is no longer optional—it’s essential. But the process of transitioning from print to digital can feel daunting. Enter artificial intelligence (AI), a transformative technology that simplifies the digitization process and enhances the reader experience.

Here’s how AI can help bring your magazine into the digital age, making it more accessible, engaging, and future-ready.

1. Streamlining Content Conversion

Digitizing a magazine involves converting existing print content into a digital-friendly format. AI tools like Optical Character Recognition (OCR) software make this process faster and more accurate.

How it works:

  • Scans printed pages and converts them into editable text.
  • Preserves formatting, images, and design elements for a seamless transition.
  • Detects and corrects errors during the conversion process.

Tools like Adobe Acrobat or ABBYY FineReader are excellent for large-scale content digitization.

2. Enhancing Content Accessibility

Digitized magazines should be accessible to a diverse audience, including those with disabilities. AI can:

  • Add alt-text to images for visually impaired readers.
  • Generate text-to-speech capabilities, converting articles into audio content.
  • Provide real-time language translation for global reach.

These features make your magazine more inclusive and expand its potential audience.

SEO Tip: Include keywords like “accessible digital magazine” and “inclusive online content” in your marketing strategy.

3. Creating Interactive Experiences

AI turns static magazine pages into dynamic, interactive experiences that engage readers. For example:

  • Interactive ads: AI customizes ad content based on user preferences, increasing engagement and revenue potential.
  • Hyperlinked content: Embed clickable links for articles, videos, or e-commerce opportunities.
  • Dynamic multimedia: Add AI-enhanced animations, videos, or infographics to your digital pages.

Platforms like Foleon or Issuu help integrate interactivity into your digital magazine effortlessly.

4. Personalizing Reader Experiences

AI helps you create personalized experiences that keep readers coming back for more. By analyzing user data, AI can:

  • Recommend articles based on reading history.
  • Tailor email newsletters to individual interests.
  • Adjust content placement on your website for different audience segments.

This personalization builds stronger connections with readers and increases loyalty.

5. Generating Content Automatically

Need more content to fill your digital magazine? AI-powered tools like Jasper or ChatGPT can create articles, summaries, or captions quickly and efficiently.

For example:

  • AI can craft summaries of lengthy articles for quick reads.
  • It can generate engaging headlines or social media captions for promotions.
  • Tools like Canva integrate AI to produce stunning visual content.

This ensures you have a steady flow of fresh material for every issue.

6. Optimizing for SEO

A major advantage of digital magazines is discoverability. AI-powered SEO tools like SEMrush and Surfer SEO help optimize your content to rank higher in search results.

What AI does:

  • Suggests target keywords for your niche.
  • Analyzes competitors to identify gaps you can fill.
  • Ensures your content meets on-page SEO requirements, such as meta descriptions and alt tags.

With AI, your digital magazine can reach a wider audience organically.

7. Improving Content Distribution

AI helps streamline the distribution process by automating tasks like:

  • Publishing on multiple platforms (website, app, or social media).
  • Sending personalized push notifications to subscribers.
  • Scheduling posts at optimal times for higher engagement.

Tools like Hootsuite and Buffer make distribution seamless and effective.

8. Gaining Insights Through Analytics

AI doesn’t just help you digitize—it also helps you improve. Analytics tools powered by AI track reader behavior, providing valuable insights like:

  • Which articles or features are most popular.
  • How long readers spend on each page.
  • What drives subscriptions or conversions.

These insights allow you to fine-tune your content strategy for better results.

9. Reducing Costs and Time

Traditionally, digitizing a magazine required significant resources. AI automates many labor-intensive tasks, reducing costs and saving time. For example:

  • Automating layout designs with AI-powered tools.
  • Using chatbots for customer support instead of hiring a team.
  • Generating reports and analytics without manual effort.

AI frees up your resources, allowing you to focus on creativity and growth.

10. Adapting to Future Trends

The digital publishing landscape evolves rapidly, but AI keeps you ahead of the curve. It can help you experiment with emerging formats, like augmented reality (AR) or virtual reality (VR), making your magazine even more innovative.

For example, AI can:

  • Add AR features that let readers view 3D objects or animations.
  • Incorporate VR experiences for immersive storytelling.

By leveraging AI, your magazine stays future-ready and appealing to tech-savvy audiences.

Digitizing your magazine is no longer just a good idea—it’s a business imperative. AI simplifies every step of the process, from content conversion and personalization to SEO and analytics. It helps you create a digital magazine that’s engaging, accessible, and ready to capture the attention of a global audience.

FAQ

What is a digital magazine?
A digital magazine is an online publication that comes in various formats, such as PDFs, web pages, or through specific apps, and often mimics the layout and style of traditional print magazines.

How do digital magazines differ from print magazines?
Digital magazines offer interactive elements like links, videos, and animations, are more easily accessible via electronic devices, and can be updated instantly, unlike print magazines.

What are the benefits of publishing a digital magazine?
Benefits include lower production and distribution costs, wider reach, the ability to track reader engagement, and environmental friendliness due to no paper use.

How can readers access digital magazines?
Readers can access digital magazines through specific magazine websites, digital publishing platforms, or mobile apps designed for various devices.

What role does multimedia content play in digital magazines?
Multimedia content like videos, audio, and animations enhance reader engagement and offer a more interactive experience compared to static print content.

Can digital magazines be personalized for readers?
Yes, digital magazines can offer personalized content based on reader preferences, browsing history, and interaction data, enhancing user experience.

How do publishers monetize digital magazines?
Monetization strategies include subscriptions, selling single issues, advertising, sponsored content, and incorporating e-commerce elements.

What are the challenges faced by digital magazines?
Challenges include standing out in a crowded digital space, maintaining reader attention, technology costs, and ensuring content is responsive and user-friendly on all devices.

How does SEO apply to digital magazines?
SEO is crucial for digital magazines to improve their visibility in search engines, involving optimizing articles for relevant keywords, metadata, and link building.

What future trends are emerging in digital magazine publishing?
Future trends include increased use of AI for personalized content curation, greater integration with social media, and the development of more interactive and immersive content experiences.

How can digital magazines enhance reader engagement?
Digital magazines enhance engagement through interactive elements like clickable links, embedded videos, and interactive quizzes, making the reading experience more dynamic and engaging.

What are the environmental benefits of digital magazines?
Digital magazines contribute to environmental sustainability by eliminating the need for paper, reducing deforestation, and lowering the carbon footprint associated with physical distribution.

How does social media integration benefit digital magazines?
Integrating with social media allows digital magazines to reach a broader audience, increase shareability, and engage readers where they are already active online.

Can digital magazines support real-time content updates?
Yes, one of the advantages of digital magazines is the ability to update content in real time, allowing for the most current information to be presented to readers.

What is the significance of mobile optimization for digital magazines?
Mobile optimization is crucial as a significant portion of readers access content on smartphones and tablets. A mobile-friendly design ensures a positive reading experience on these devices.

How do digital magazines use analytics for content strategy?
Digital magazines utilize analytics to track reader behaviors, preferences, and engagement, which informs content strategy and helps tailor content to audience interests.

What are effective marketing strategies for digital magazines?
Effective strategies include leveraging email marketing, SEO, social media promotion, partnerships with influencers, and offering free trials or samples to attract subscribers.

How can digital magazines personalize the user experience?
Personalization can be achieved through AI and machine learning, which analyze user interactions and preferences to recommend articles and topics of individual interest.

What are the cost considerations for starting a digital magazine?
Costs include website hosting and design, content management systems, digital publishing tools, marketing, and potentially payment for writers and editors.

How is the revenue model of digital magazines evolving?
The revenue model is evolving to include not only subscriptions and advertising but also sponsored content, premium (paid) articles, affiliate marketing, and e-commerce integration.

Author bio

Ritesh SheombarRitesh is a digital marketing manager with years of experience in driving growth. He’s currently the director of inbound marketing at Foleon. You can find more about him on his LinkedIn profile.

0 comment
0 FacebookTwitterPinterestEmail
AI Applications

Top Go-to-Market Strategies for Oracle Partners

by Emily Johnson
written by Emily Johnson

For Oracle partners, crafting an effective go-to-market strategy is crucial for ensuring successful product launches and sustained business growth. The Oracle go-to-market plan should be meticulously structured, targeting the right audience, and incorporating innovative practices. This blog post details essential strategies highlighting how partners can utilize advanced technologies like Robotic Marketer, AI-driven visual content creation, and automated image and video generation to stand out in a competitive market.

Understanding the Oracle Go-To-Market Plan

A well-defined Oracle go-to-market plan is the cornerstone of any Oracle Partner’s success. This plan should encompass market analysis, target audience segmentation, and a unique value proposition. Successful Oracle partner go-to-market strategies often rely on data-driven insights derived from extensive market research. It is also necessary to identify the key pain points that your product or service addresses, thus ensuring a more tailored approach.

Leveraging Artificial Intelligence in Marketing

Integrating artificial intelligence in graphic design can substantially elevate the quality and effectiveness of marketing materials. AI-powered content tools streamline the creation process, saving time and resources, while ensuring consistent brand messaging. For instance, AI-driven visual content creation platforms and machine learning in visual content creation provide Oracle partners with the ability to produce high-quality, engaging content with minimal human intervention.

Automated Image and Video Generation

Automated image and video generation are game-changers for Oracle partners. These technologies allow for the rapid production of customized visuals that can be used across various marketing channels. Automated video editing with AI and AI-generated images for marketing enhance the capability to deliver personalized and dynamic content. The automated process not only improves efficiency but also ensures that marketing materials are consistently high-quality and aligned with brand standards.

Creative Visuals Using AI Technology

Creative visuals using AI technology are invaluable in capturing the attention of your target audience. AI-based design software enables Oracle partners to produce innovative and eye-catching designs that resonate with potential customers. Personalized visuals with AI can cater to the individual preferences of different market segments, thereby increasing engagement and conversion rates.

Integrating AI in Social Media Content Creation

Social media is an indispensable tool for marketing in today’s digital age. AI in social media content creation allows for the seamless production and scheduling of content across multiple platforms. AI-enhanced content production tools also provide insights into which types of content perform best, enabling Oracle partners to fine-tune their strategies and maximize reach.

Utilizing AI Tools for Visual Storytelling

Storytelling is a powerful technique in marketing, and AI tools for visual storytelling take it to the next level. AI-generated infographics, AI tools for brand visuals, and advanced AI enhancements can transform complex data into compelling narratives. This helps Oracle partners present their offerings in an engaging and easily digestible format, aiding in better customer understanding and retention.

Future of AI in Visual Marketing

The future of AI in visual marketing holds immense potential. With advancements such as AI innovations in visual content and AI and augmented reality in marketing, Oracle partners can expect even more sophisticated tools and methodologies at their disposal. These technologies will continue to evolve, offering new ways to create impactful marketing campaigns and improve overall marketing effectiveness.

How to Automate Marketing Processes

Automating marketing processes is essential for Oracle partners to maintain competitiveness and operational efficiency. Tools like Robotic Marketer provide comprehensive solutions for automating marketing planning, execution, and performance analysis. By leveraging automated video editing and AI-driven data insights, marketing teams can focus more on strategic decision-making rather than getting bogged down in manual tasks.

Robotic Marketer: A Key Player in Marketing Automation

Robotic Marketer stands out as a top-tier AI-powered content tool designed to streamline and automate various marketing processes. From AI-driven visual content creation to automated image and video generation, this platform ensures that Oracle partners can implement their marketing strategies effectively and efficiently. The actionable insights provided by this tool offer a competitive edge by optimizing marketing plans to align with business objectives.

By leveraging these advanced technologies and strategies, Oracle partners can create a robust go-to-market strategy that not only meets but exceeds market expectations, ensuring long-term success and customer satisfaction.

0 comment
0 FacebookTwitterPinterestEmail
Machine Learning

Optimizing Product Variants in eCommerce for Better Search Rankings

by Emily Johnson
written by Emily Johnson

If you’re looking to boost your eCommerce SEO and drive more sales, managing product variants effectively is a game-changer. Proper optimization ensures your products are easily found by search engines, bringing more traffic to your site and increasing conversions. 

In this guide, we’ll share four expert strategies for optimizing your product variants: mastering canonical tags, using item group IDs, leveraging structured data, and strategically applying canonical links to maximize your visibility. Ready to improve your SEO and increase your sales? Let’s dive in!

Are You an SEO Expert? 
Discover how WordLift’s tools are designed to supercharge your SEO strategies. Book a demo now to see how we can help you deliver exceptional results for your clients.

Should I Use Canonicals on Product Variants or Not?

Deciding when and how to use canonical tags is key to maximizing your eCommerce SEO. It depends on the nature of your products and your strategy. Here’s what you need to know:

When Not to Use Canonicals:

  • Unique Content: If your product variants (e.g., colors, sizes) have unique descriptions, images, and titles, you don’t need canonical tags. This allows each variant to rank individually and capture specific search queries. To make this effective, ensure each variant is unique and provides detailed, specific information for users.
  • Variant-Specific SEO: If your variants target different keywords (e.g., “red T-shirt” vs. “blue T-shirt”), keep them separate to maximize visibility for different searches. Each variant should have a different title and description that clearly highlights its unique features.

When to Use Canonicals:

  • Similar Content Across Variants:  For variants with minor differences, canonical tags point search engines to the main product page, consolidating SEO signals and preventing duplicate content issues.
  • Unified Search Focus: Using canonical tags can guide search engines to a single, authoritative product page, ensuring that it receives the ranking credit and users are directed to the primary version.

Tip: Ensure that if you choose not to use canonicals, each variant has distinct and optimized content to prevent competition among your pages.

Google Search Console Traffic Data and Crawling Budget

Reviewing Google Search Console traffic data is essential to understand how much traffic your canonical pages and product variants receive. This analysis can play a significant role in your SEO strategy. For instance, if most of the product traffic is directed to the canonical page, but the variants are self-canonicalized, you might consider consolidating them under a canonical tag.

For larger websites, managing the crawling budget is essential. If product variants consume significant crawl resources without driving substantial traffic, it may be necessary to reconsider whether they should be canonicalized to improve crawling efficiency.

Tip: Regularly audit your product pages in GSC to identify low-performing variants. Adjust your canonical strategy to ensure that only valuable pages are indexed, helping to improve site efficiency and crawl prioritization.

Using Item Group ID to Organize Variants in Google Merchant Center

Item group ID [item_group_id]Item group ID [item_group_id]

A fundamental part of any SEO strategy involves optimizing Google Merchant Center to ensure that product data is well-organized and easily understood by search engines. One key element of this optimization is the use of Item Group ID for effective categorization and management of product variants.

Benefits of Using Item Group ID:

  • Clear Organization: The Item Group ID groups related product variants, making it clear that they belong to the same base product. This improves the presentation of variants and helps search engines understand their relationship.
  • Consistent Data Management: It simplifies the process of managing and updating product data across multiple variants.

Below are some key best practices for effectively managing product variants:

  • Use ID to uniquely identify individual products and item group ID to group related variants.
  • Apply item group ID only for true product variants, not for items that are similar but distinct.
  • Maintain consistency by keeping item group ID values stable and unchanged over time.
  • Ensure that each product variant has a unique landing page URL with distinct path segments or query parameters to differentiate them.

Using Product Variant Structured Data (ProductGroup)

Adding structured data support for Product VariantsAdding structured data support for Product Variants

Product variant structured data, particularly the ProductGroup schema, is an effective way to optimize how product variants are presented and indexed by search engines. This structured data format helps search engines understand the relationships between a main product and its variants, such as different sizes, colors, or styles. Implementing ProductGroup structured data can enhance how product variants appear in search results, offering more detailed and accurate product information. Here is how structured data can be used in different cases to address various implementation scenarios for product variants:

1. Single-page Website Structure

A single-page structure assumes that all variants are accessible within a single page, typically through URL query parameters. The structure for the schema is defined using a `ProductGroup` entity that nests variant-specific `Product` entities under the `hasVariant` property.

Code Example for a Single-page Website with Variants Nested Under ProductGroup:

```
    <script type="application/ld+json">
    [
      {
        "@context": "https://schema.org/",
        "@type": "ProductGroup",
        "name": "Wool winter coat",
        "description": "Wool coat, new for the coming winter season",
        "url": "https://www.example.com/coat",
        "brand": {
          "@type": "Brand",
          "name": "Good brand"
        },
        "audience": {
          "@type": "PeopleAudience",
          "suggestedGender": "unisex",
          "suggestedAge": {
            "@type": "QuantitativeValue",
            "minValue": 13,
            "unitCode": "ANN"
          }
        },
        "productGroupID": "44E01",
        "pattern": "striped",
        "material": "wool",
        "variesBy": [
          "https://schema.org/size",
          "https://schema.org/color"
        ],
        "hasVariant": [
          {
            "@type": "Product",
            "sku": "44E01-M11000",
            "gtin14": "98766051104214",
            "image": "https://www.example.com/coat_small_green.jpg",
            "name": "Small green coat",
            "description": "Small wool green coat for the winter season",
            "color": "Green",
            "size": "small",
            "offers": {
              "@type": "Offer",
              "url": "https://www.example.com/coat?size=small&color=green",
              "priceCurrency": "USD",
              "price": 39.99,
              "itemCondition": "https://schema.org/NewCondition",
              "availability": "https://schema.org/InStock",
              "shippingDetails": { "@id": "#shipping_policy" },
              "hasMerchantReturnPolicy": { "@id": "#return_policy" }
            }
          },
          {
            "@type": "Product",
            "sku": "44E01-K11000",
            "gtin14": "98766051104207",
            "image": "https://www.example.com/coat_small_lightblue.jpg",
            "name": "Small light blue coat",
            "description": "Small wool light blue coat for the winter season",
            "color": "light blue",
            "size": "small",
            "offers": {
              "@type": "Offer",
              "url": "https://www.example.com/coat?size=small&color=lightblue",
              "priceCurrency": "USD",
              "price": 39.99,
              "itemCondition": "https://schema.org/NewCondition",
              "availability": "https://schema.org/InStock",
              "shippingDetails": { "@id": "#shipping_policy" },
              "hasMerchantReturnPolicy": { "@id": "#return_policy" }
            }
          },
          {
            "@type": "Product",
            "sku": "44E01-X1100000",
            "gtin14": "98766051104399",
            "image": "https://www.example.com/coat_large_lightblue.jpg",
            "name": "Large light blue coat",
            "description": "Large wool light blue coat for the winter season",
            "color": "light blue",
            "size": "large",
            "offers": {
              "@type": "Offer",
              "url": "https://www.example.com/coat?size=large&color=lightblue",
              "priceCurrency": "USD",
              "price": 49.99,
              "itemCondition": "https://schema.org/NewCondition",
              "availability": "https://schema.org/Backorder",
              "shippingDetails": { "@id": "#shipping_policy" },
              "hasMerchantReturnPolicy": { "@id": "#return_policy" }
            }
          }
        ]
      },
      {
        "@context": "https://schema.org/",
        "@type": "OfferShippingDetails",
        "@id": "#shipping_policy",
        "shippingRate": {
          "@type": "MonetaryAmount",
          "value": 2.99,
          "currency": "USD"
        },
        "shippingDestination": {
          "@type": "DefinedRegion",
          "addressCountry": "US"
        },
        "deliveryTime": {
          "@type": "ShippingDeliveryTime",
          "handlingTime": {
            "@type": "QuantitativeValue",
            "minValue": 0,
            "maxValue": 1,
            "unitCode": "DAY"
          },
          "transitTime": {
            "@type": "QuantitativeValue",
            "minValue": 1,
            "maxValue": 5,
            "unitCode": "DAY"
          }
        }
      },
      {
        "@context": "http://schema.org/",
        "@type": "MerchantReturnPolicy",
        "@id": "#return_policy",
        "applicableCountry": "US",
        "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
        "merchantReturnDays": 60,
        "returnMethod": "https://schema.org/ReturnByMail",
        "returnFees": "https://schema.org/FreeReturn"
      }
    ]
    </script>
```

2. Multi-page Website Structure

In a multi-page structure, each variant has its own unique page URL. The `ProductGroup` is still defined on each page but includes references to other variant pages to establish connectivity between them.

Code Example for Multi-page Website with Variants Separate from ProductGroup:

Page 1: Light Blue Variants

```
    <script type="application/ld+json">
    [
      {
        "@context": "https://schema.org/",
        "@type": "ProductGroup",
        "@id": "#coat_parent",
        "name": "Wool winter coat",
        "description": "Wool coat, new for the coming winter season",
        "brand": {
          "@type": "Brand",
          "name": "Good brand"
        },
        "productGroupID": "44E01",
        "variesBy": [
          "https://schema.org/size",
          "https://schema.org/color"
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "Product",
        "isVariantOf": { "@id": "#coat_parent" },
        "sku": "44E01-K11000",
        "gtin14": "98766051104207",
        "image": "https://www.example.com/coat_lightblue.jpg",
        "name": "Small light blue coat",
        "description": "Small wool light blue coat for the winter season",
        "color": "light blue",
        "size": "small",
        "offers": {
          "@type": "Offer",
          "url": "https://www.example.com/coat/lightblue?size=small",
          "priceCurrency": "USD",
          "price": 39.99,
          "itemCondition": "https://schema.org/NewCondition",
          "availability": "https://schema.org/InStock",
          "shippingDetails": { "@id": "#shipping_policy" },
          "hasMerchantReturnPolicy": { "@id": "#return_policy" }
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "Product",
        "isVariantOf": { "@id": "#coat_parent" },
        "sku": "44E01-X1100000",
        "gtin14": "98766051104399",
        "image": "https://www.example.com/coat_lightblue.jpg",
        "name": "Large light blue coat",
        "description": "Large wool light blue coat for the winter season",
        "color": "light blue",
        "size": "large",
        "offers": {
          "@type": "Offer",
          "url": "https://www.example.com/coat/lightblue?size=large",
          "priceCurrency": "USD",
          "price": 49.99,
          "itemCondition": "https://schema.org/NewCondition",
          "availability": "https://schema.org/Backorder",
          "shippingDetails": { "@id": "#shipping_policy" },
          "hasMerchantReturnPolicy": { "@id": "#return_policy" }
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "Product",
        "isVariantOf": { "@id": "#coat_parent" },
        "url": "https://www.example.com/coat/green?size=small"
      },
      {
        "@context": "https://schema.org/",
        "@type": "OfferShippingDetails",
        "@id": "#shipping_policy",
        "shippingRate": {
          "@type": "MonetaryAmount",
          "value": 2.99,
          "currency": "USD"
        },
        "shippingDestination": {
          "@type": "DefinedRegion",


          "addressCountry": "US"
        },
        "deliveryTime": {
          "@type": "ShippingDeliveryTime",
          "handlingTime": {
            "@type": "QuantitativeValue",
            "minValue": 0,
            "maxValue": 1,
            "unitCode": "DAY"
          },
          "transitTime": {
            "@type": "QuantitativeValue",
            "minValue": 1,
            "maxValue": 5,
            "unitCode": "DAY"
          }
        }
      },
      {
        "@context": "https://schema.org/",
        "@type": "MerchantReturnPolicy",
        "@id": "#return_policy",
        "applicableCountry": "US",
        "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
        "merchantReturnDays": 60,
        "returnMethod": "https://schema.org/ReturnByMail",
        "returnFees": "https://schema.org/FreeReturn"
      }
    ]
    </script>
```

These examples show how to organize structured data for both single-page and multi-page websites with product variants. The main distinction lies in whether the variants are defined within a single `ProductGroup` or referenced across multiple pages.

Tip: Implementing the ProductGroup schema markup helps Google better identify products and understand the relationship between each canonical and its variants. Since applying ProductGroup, we’ve observed a significant increase in the number of products indexed in Google Search Console, often leading to improved traffic from free listings.

Using the Canonical Link [canonical_link] Attribute for Variants

Using the Canonical Link [canonical_link] Attribute for VariantsUsing the Canonical Link [canonical_link] Attribute for Variants

One of my favorite and often underestimated attributes in eCommerce is the Google Search index link [canonical_link]. This attribute in Google Merchant Center is as powerful as canonical tags in HTML pages and provides numerous benefits:

  • Enhances Canonical Signals: If you decide to implement canonical tags for product variants on your website, it’s essential to reflect the same in Google Merchant Center to reinforce these signals to Google.
  • Addresses Parameterized and Paid URLs Issues: This attribute plays a significant role in clarifying preferred URLs for search engines, which can positively impact the crawl budget, especially when dealing with parameterized URLs in GMC. Many companies, historically viewing GMC solely as a paid traffic tool, often overlook the value of the `[canonical_link]` attribute. However, in my experience managing eCommerce sites, this attribute has been a game-changer, unlocking the potential for organic traffic through Google Shopping.

Are You an SEO Expert? 
Discover how WordLift’s tools are designed to supercharge your SEO strategies. Book a demo now to see how we can help you deliver exceptional results for your clients.

0 comment
0 FacebookTwitterPinterestEmail
AI Industry News

30 ChatGPT alternatives for Digital Marketers in 2024

by Emily Johnson
written by Emily Johnson

Digital marketers often rely on ChatGPT for their work. It has become a valuable AI tool for them. According to the latest data, ChatGPT has an estimated 77.2 million monthly active users in the US. 

However, if you want to try something besides ChatGPT, there are many alternatives to it that can create engaging content. These tools offer various features like real-time data analysis, specialized marketing functions, and improved availability.

Has ChatGPT started the digital revolution?

Absolutely yes! ChatGPT has started the digital revolution and we are seeing more and more companies and digital brands are using it to enhance their marketing efforts.

Before OpenAI launched ChatGPT, it was difficult to learn things quickly or understand broader perspectives that easily.

In just the last two years, we are seeing a massive increase in new startups just because it has become easier for them to get an idea and launch with minimal efforts.

If somebody is saying that ChatGPT has started the digital revolution, we should listen to them and agree!

Is ChatGPT the best tool for digital marketers?

ChatGPT is extremely useful for digital marketers as it provides quick assistance. It helps create content, brainstorm ideas, and answer customer questions quickly with few startup expenses. 

Marketers use it to write social media posts, email campaigns, and blog articles. It can also assist with keyword research and basic data analysis.

Today, we’ll explore some alternatives that can help digital marketers in 2024. 

So, let’s get straight into it.

30 ChatGPT alternatives for digital marketers in 2024

Following are the alternatives of ChatGPT that can help digital marketers in 2024:

1. Story Generator

Cohesive AI is an online tool that helps to generate stories. It offers some useful features that allow it to work in captivating and engaging ways. Cohesive is also said to be a writing assistant for story writers. 

Pros 

  • User friendly interface 
  • Time saver 
  • Versatile applications 

Cons 

  • Paid features 
  • Complex to use 

Pricing plan

2. Claude AI  

Claude AI is an advanced conversational AI assistant created by Anthropic, a leading company. Claude can generate high quality content on various topics efficiently. It revolutionizes the way you create content. 

Claude is set to change the world of typing. It acts as a working assistant or writing partner. There are a lot of AI driven content creation tools and every tool has its some specifications.

As, when we talk about Claude AI it’s a bit slow in generating responses to queries but produces incredible results especially with context. It makes your text more readable and understandable for the readers.

Claude with its latest 3.0 version is just nailing it big time. It is helping users with text to images and videos,  real-time data analysis, coding tasks, writing NLP friendly content, and lots of other tasks as well.

Pros

  • Time saver 
  • Generates content comprehensively 
  • Works on advance language models 
  • While generating the response, it talks to you as well 

Cons 

  • Bit slower than other chatbots but worth it 
  • Need detail instructions or prompt to generate response 

Pricing plan

  • Claude AI, free version
  • Claude AI, $20 per month

3. Event Flare

Event flare is a global network for events and a perfect alternative to using ChatGPT. It helps users streamline event planning and processes using artificial intelligence. It assists you with scheduling, Budgeting and Financial Management to vendor management and event marketing. Besides this, you can also get data analysis with insights into attendee behavior and preferences.

Pros 

  • One stop solution
  • Streamline your event management

Cons 

Pricing plan

4. Repute Post

People are insanely using ChatGPT and thinking the tool will help them while this isn’t the case. You can’t find good lead generation and link building ideas on ChatGPT. Repute post helps you with your link building efforts with its vast database of publishers and sellers. You can get quality and contextual link ideas instantly.

Pros 

  • Vast database
  • 80k+ relevant websites

Cons 

Pricing plan

5. Paragraph Summarizer 

This summarizing tool allows you to concise and precise the content by using synonyms and makes the context meaningful. It summarizes the text in an efficient and proficient manner. It helps to increase the uniqueness of the content.

Pros 

  • Efficient summarization tool
  • Integrates well with other writing tools
  • Supports various document formats

Cons 

  • Limited to text summarization
  • May require manual editing for complex documents

Pricing plan

  • Weekly $4.99
  • Monthly $8.97
  • Yearly $79.57

6. Closerscopy 

Closerscopy is used for sales and marketing professionals. It helps create persuasive and compelling copy for advertisements, emails, landing pages, and more. This tool is helpful in generating leads and sales. 

Pros 

  • Focuses on generating persuasive copy.
  • Helps in crafting effective sales and marketing content.
  • Offers templates and frameworks.

Cons 

  • Learning curve for beginners.
  • Results may require refinement for specific industries.

Pricing plan

7. Copywritely  

Copywritely is an AI-powered content optimization tool designed to enhance the quality and SEO performance of written content. It provides recommendations for improving readability, keyword usage, and overall content structure. 

Copywritely is best for writers, bloggers, and digital marketers aiming to boost their content’s visibility and effectiveness in search engine rankings.

Pros 

  • SEO-focused content analysis
  • Checks for readability and grammar
  • Provides suggestions for improvement

Cons 

  • Interface can be complex
  • Limited to text analysis; no content generation

Pricing plan

  • Plans start at $29 per month.

8. AI Story Generator

It is a tool that assists users in creating high-quality written content, from blog posts and articles to creative writing and technical documentation. With its intuitive interface and robust capabilities, story generator is a valuable resource for writers, marketers, and content creators. You can create instant stories and plots as well as quality story content for storytelling.

Pros 

  • Generates coherent text based on prompts
  • Supports multiple writing styles
  • Integrates AI for content creation

Cons

  • Relatively new, with evolving features

Pricing plan

9. Paragraph Rewriting Tool 

Paragraph rewriter is one of the advanced tools that is used to humanize the content efficiently. It rewrites all the paragraphs generated by the AI and gives the humanized touch to the content. 

You have to write or paste the content, it generates a well defined paragraph to you. Rewriter uses advanced AI algorithms to generate responses that are near to human language.

Pros 

  • Quick and efficient in response 
  • The new paragraph is plagiarism free and near to human language
  • Generates paragraph more readable and understandable

Cons 

  • It provides only one paragraph at a time
  • Editing option is not available on the site
  • Rewrite the topic to regenerate 

Pricing 

  • Free to use
  • No need to sign in

10. Meta AI  

Meta AI is an artificial intelligence platform developed by Meta (formerly Facebook). It offers a wide range of AI technologies and tools designed to advance research  and development in fields such as natural language processing, computer vision, and robotics. 

Meta AI aims to drive innovation and create intelligent systems that enhance various aspects of digital life and work, including providing valuable resources for web developers to build innovative applications.

Pros

  • AI-driven content generation
  • Assists in creating structured paragraphs
  • Suitable for various writing needs

Cons

Performance and accuracy can vary

  • Pricing and availability may vary

Pricing plan

  •  Pricing details not specified

11. Paragraph Generator

This AI Paragraph writer helps you to write paragraphs on any topic. This tool is very easy to use. 

You have to only mention the title, it generates a well defined paragraph to you. It uses advanced AI algorithms to generate responses that are near to human language.

Pros 

  • Quick and efficient in response 
  • The new paragraph is plagiarism free of same topic
  • Generates paragraph more readable and understandable

Cons 

  • Some cons of the paragraph generator are as follow;
  • It provides only one paragraph at a time
  • Editing option is not available on the site
  • Rewrite the topic to regenerate 

Pricing plan 

  • Free to use
  • No need to sign in

Note: This paragraph writer is a perfect alternative to paragraph-generator.com as it offers similar features and functionalities as well as all the tools. 

12. Photokit 

Photokit is a photo editing tool that utilizes AI to enhance and manipulate images. It offers a wide range of features, including filters, retouching, background removal, and more.

It is helpful for photographers, designers, and social media influencers. Photokit simplifies the photo editing process, allowing users to achieve professional-quality results.

Pros

  • AI-powered image generation
  • Creates visuals based on text input
  • Useful for social media and blog posts

Cons

  • Limited to image creation
  • Requires creativity for unique outputs

Pricing plan

  •  Pricing details not specified

13. Gemini  

Gemini is another powerful tool for a variety of applications, including content creation, natural language understanding, and conversational AI, and a best alternative to the ChatGPT prompt.

Gemini’s capabilities make it helpful for businesses, researchers, and developers seeking to automate tasks, enhance user experiences, generate new tech startup ideas and drive innovation in natural language processing.

While many others use ChatGPT, Gemini’s AI for marketers is also extremely useful. It is as strong and mature as other large language models are!

Pros 

  • User friendly 
  • Customization 
  • Content organization

Cons 

  • No clear pricing plans 
  • Limited features 

Pricing plan

Basic Plan: $19 per month

Pro Plan: $49 per month with additional features and higher usage limits

14. AI for marketers 

Getmerlin.in is a tool that helps you chat with AI whenever and wherever you need. It provides tools for generating content briefs, researching topics, and optimizing articles for SEO. It is ideal for content marketers, bloggers, and SEO professionals looking to improve their workflow and produce high-quality, search-engine-friendly content.

Pros 

  • Content optimization and automation
  • Integrates with SEO tools
  • AI-powered FAQ generation

Cons

  • May be complex for beginners
  • Requires subscription for full features.

Pricing plan

  •  Plans start at $19 per month

15. Paraphrase Tool

Paraphrasing is not about to just copy and paste. In Fact, it is the source of ideas and creativity. It is an art to make the content better than its original version. 

This paraphrasing tool is used to paraphrase the sentence or text without changing its context. It can be used by students, authors, editors etc. It rephrases the text very quickly and efficiently. It generates engaging and high quality content.

Pros 

  • Saves time 
  • Enriched vocabulary 
  • Improves your writing 

Cons 

  • Plagiarism 
  • Unclear context 
  • Lack of originality 

Pricing plan

It is totally free to use. You don’t need to pay a single penny or any subscription. 

16. ContentBot.ai  

ContentBot.ai is a platform that assists users in creating various types of written content, including blog posts, social media updates, and marketing copy. It allows the creation of engaging and high quality content. 

ContentBot.ai is best for marketers, writers, and business owners seeking efficient content creation solutions.

Pros 

  • AI content creation
  • Supports various content types
  • Improves productivity in content writing

Cons

  • May require manual editing
  • Pricing can be high for frequent use

Pricing plan

  •  Starts at $29 per month.

17. Paperpal 

Paperpal is a writing assistant designed specifically for academic and research writing. It provides real-time suggestions to improve the clarity, coherence, and grammatical accuracy of scholarly texts. It offers features such as contextual language enhancements, citation management, and style adjustments, Paperpal helps researchers, academics, and students produce high-quality manuscripts, theses, and research papers efficiently.

Pros 

  • User friendly 
  • Citation management 
  • User friendly 

Cons 

  • Limited free version 
  • Paid subscriptions 
  • Focus on academic content 

Pricing plan

  • $12 per month for full access to all features

18. Otter  

Otter is a valuable IT service provider that converts spoken language into written text. It is widely used for transcribing meetings, interviews, lectures, and other audio recordings.

 Otter’s advanced speech recognition technology ensures high accuracy and provides users with an easy way to organize and search their transcriptions.

Pros 

  • Transcribes spoken conversations
  • AI-driven note-taking
  • Integrates with other productivity tools

Cons

  • Accuracy may vary with speech accents
  • Limited to audio-to-text conversion

Pricing plan

  • Basic plan is free
  • Premium plans start at $8.33 per month

19. Word Changer

Word Changer is a writing assistant that helps users improve their writing by providing suggestions for rephrasing, enhancing clarity, and optimizing tone.

 It offers various writing platforms, making it a valuable tool for students, professionals, and anyone looking to refine their written communication.

Pros 

  • AI-powered writing assistant
  • Rewrites and improves text fluency
  • Integrates with browsers and word processors

Cons

  • Subscription required for full functionality
  • Requires internet connectivity

Pricing

  • Free without any usage limit

20.  Reword Generator 

This reword generator in content writing is very important to create quality content. It provides a list of alternatives to refine the content.

82% of content writers used this tool to rewrite the content for better understanding. Rewording is a trick to play with words and it’s helpful for the creator to make engaging content.

A quality content is always a choice of the reader so the writer is always trying to make the content according to the interest of the reader. 

Pros 

  • Convenient to use 
  • Reword text with suitable alternatives
  • Saves time and effort 

Cons 

  • Not suitable for complex content 
  • May produce generic content
  • Limited customization 

Pricing plan

This AI rewording tool is mostly used by the students, teachers, editors and others. You can easily get access to it. There is no need to pay any cost or any registration. It may be helpful for content creators to afford it economically. 

21. Rewording Generator

Reword tool helps digital marketers rewrite and improve their content. It makes text clearer and more engaging. This tool is useful for adding more fresh content, avoiding plagiarism, and enhancing readability of the original content. It works on NLP algorithms and makes it easier to understand.

Pros

  • Easily rewrites content
  • Improves text clarity
  • Helps avoid plagiarism

Cons

  • May need manual edits
  • Limited to text rewording

Pricing

22. Text to speech

Text to Speech technology converts written text into spoken words using AI-driven speech synthesis. This text to speech tool is valuable for creating audio versions of written content, improving accessibility for visual users, and enhancing user experience in applications such as virtual assistants and audiobooks.

Pros 

  • Converts text to speech
  • Natural sounding voice
  • Suitable for various applications

Cons

  • Limited to text-to-speech functionality
  • Voice customization options may be limited

Pricing

  • Free to use
  • Premium plans available for commercial use

23.  AI Image Generator 

This AI Image Generator is an innovative tool that uses artificial intelligence to create unique and high-quality images based on user input. It is helpful for designers, marketers, and content creators looking to generate custom visuals for their projects. This tool simplifies the image creation process and offers advancement. 

Pros 

  • Generates images based on text descriptions
  • Useful for creating visual content
  • Supports creative projects

Cons

  • Quality of generated images may vary
  • Limited to image generation

Pricing

  •  Pricing details not specified

24.  Email signature

Email signature generator by popl helps you manage all the signatures of your team through one dashboard. It is usually one central place from where you can manage it easily. This helps you save time while using templates, groups, and bulk actions.

It is a valuable tool for marketing specialists who want to keep updated with analytics and insights to optimize influencer AI campaigns, making it easier for businesses to reach their target audience and achieve marketing goals.

Pros

  • Influencer marketing platform
  • Identifies influencers for campaigns and lead management
  • Capture leads anywhere

Cons

  • Focuses on influencer marketing, not content creation

Pricing

25. Lumen 5 

Lumen5 is a video creation platform designed to turn written content into engaging videos. It automates the video production process by matching text with relevant visuals, music, and transitions. 

 Lumen5 is helpful for marketers, content creators, and businesses looking to enhance their video marketing efforts with minimal effort, and can be a valuable tool for many of the top digital marketing agencies.

Pros

  • Converts text into video content
  • AI-powered video creation
  • Supports multimedia integration

Cons

  • Learning curve for video creation
  • Free version has limitations

Pricing

  •  Plans start at $19 per month

26.  AI Paragraph Writer  

This AI paragraph Writer is a powerful tool that assists students and professionals in crafting well-structured and coherent paragraphs, articles and essays. It helps to generate ideas, organize content, and refine writing. This tool is particularly useful for those needing guidance in the essay-writing process or seeking to improve the quality of their written work. However, it’s important to be aware of tools for detecting AI content and to use this tool responsibly. 

Pros 

  • Assists in academic writing
  • Write human like paragraphs instantly
  • Generates structured essays
  • Provides research assistance

Cons

Pricing

27.  DMARC software

It is becoming extremely important for digital agencies to have DMARC solutions for email fraud prevention. This service helps you in so many ways and can be extremely useful. For instance, it helps you in policy management, reporting, and configuration assistance so that you can get the short term or Long-term benefits of a DMARC solution.

Pros 

  • Fraud prevention
  • Simplified Aggregate Reporting
  • Encrypted Forensics
  • Supports various writing genres

Cons

  • Only for people with technical expertise

Pricing

  • Basic plan starts with $8

28. AI Answer Generator

This AI answer generator helps digital marketers find clear answers to their questions. It gives data-driven insights and recommendations. This makes it great for planning marketing strategies, campaigns, and engaging with customers. It is quite simple to use and after adding a single prompt or your query, this answer bot will quickly provide the most accurate and informative answer.

Pros

  • Generates accurate marketing answers
  • Supports data-driven decisions
  • Enhances marketing strategies

Cons

  • Needs clear input for best results
  • May need extra tools for use

Pricing

29. Grammar Checker 

This Grammar Checker is an online tool that works as an assistant to check your grammar, spelling and punctuation mistakes. It also provides awareness on tone and clarity. It works on the latest AI language models and patterns to edit your text and to write and rewrite. You can also use it to check your emails for errors as well as blogs before publishing and linking them to your email signature.

For content writers, it is very helpful in creating correct and high quality content. It highlights the mistakes and suggests better alternatives to you. 

Pros

  • It is a built-in plagiarism checker
  • Catches most punctuation errors
  • Highlights the misspelled words
  • Suggests better synonyms 

Cons 

  • It detects only 48% of mistakes
  • Limited language support

Pricing plan

  •  It’s totally free to use 

30. Exemplary AI 

Exemplary AI is an all-in-one content creation platform that allows you to easily repurpose and transform your existing video content into multiple formats for various social media platforms and marketing campaigns. With its AI Content and AI Chat features, you can generate text content such as blogs, newsletters, follow-up emails, platform-specific descriptions, social media posts, and much more.

Exemplary AI is a valuable tool for content creators, small businesses, marketers, and social media managers, enabling them to consistently generate fresh content from existing videos. It personalizes all types of text content to match your video content, rather than relying on generic templates.

Pros

  • Converts video/audio content into text content
  • Repurpose content into multiple format
  • AI-powered video editing
  • 120+ languages

Cons

  • Transcription accuracy depends on audio/video quality
  • Free version has limitations

Pricing

  •  Free and Paid plan available

Conclusion

These ChatGPT alternatives offer digital marketers more choices in 2024. Each tool has unique strengths that can help with different marketing tasks. By exploring these options, marketers can find the perfect AI assistant for their specific needs. 

Using these tools can make a marketer’s job easier and more effective. It’s worth trying out different options to see which ones work best for your marketing goals. 

0 comment
0 FacebookTwitterPinterestEmail
AI Research

8 LinkedIn Features to Help You Grow Your Brand

by Emily Johnson
written by Emily Johnson

If you plan to make a name for yourself as a brand owner, you need to learn to work on LinkedIn efficiently, and it begins with familiarizing yourself with some of the tools at your disposal. Any professional hoping to make it far in the 2024 job or business climate needs to leverage LinkedIn in some way.

But where does one begin? If you’re new to the platform, figuring things out can be a little overwhelming.

Thankfully, you don’t have to stumble in the dark. Here are eight features you can leverage to take your Brand to the next level.

Optimizing Your Presence on LinkedIn

Optimizing Your Presence on LinkedIn

It takes a lot of courage to step out and make something for yourself. It’s the business-oriented individuals who drive the present professional world, and if you’re planning to join this club, you’ll need all the tools you can get.

LinkedIn is one of the tools that should be in your arsenal, but it can be a lot to learn, especially if you’re a first-time user. If you’d like to learn more about how you can achieve organic growth using LinkedIn, you can check out https://taplio.com/blog/linkedin-organic-growth. But before then, here are some handy tools to get you started.

Showcasing Accomplishments in the Featured Section

The featured section on your LinkedIn profile acts similarly to a highlight reel; it’s meant to be a platform for showcasing your proudest professional accomplishments. You typically want to upload content or achievements that draw attention in this section.

Such a feature can be indispensable to brands, as it allows you to springboard projects, successes, and much more. If you play your cards right and work on engagement, it won’t be long before your brand name is well-known.

Measurable Success With the Social Selling Index

Countless factors need to be considered when managing a brand, and this becomes a lot more complicated with a public image. If your brand doesn’t have a dedicated social media department, then actively tracking the success of your posts will be difficult.

Thankfully, LinkedIn helps simplify tracking the success of your brand on the platform with the Social Selling Index. It’s as simple as working, so the number goes up. However, relying on this number alone is dangerous, as it doesn’t always translate to a stable ROI.

Increased Brand Awareness with LinkedIn Recommendations

The recommendation feature is a great way to get your name out there. If you manage to partner with reputable figures in the industry, you can ask them to drop a recommendation on your behalf. When someone writes a recommendation, it shows up on your profile.

So, if you want to build a level of trust and satisfaction guarantee, you can request a recommendation from people you’ve worked with or know. It’s another way to draw eyes to your brand and expedite growing your presence on LinkedIn.If you trust the person writing the recommendation, feel free to add extra requests. Ask them to be concise and focus on measurable achievements rather than empty platitudes. 

Compound Posting With the Carousel

Compound Posting With the Carousel

Let’s focus a little on the content-supporting features of the LinkedIn platform. Sometimes, you want to group your posts based on a theme, and LinkedIn makes this easy to do. Thanks to the carousel features, you can post multiple photos and videos in a single go.

What’s great about the carousel is that it gives users control of the order. So, if you want people to transition from one post to another in a defined order, you can make that happen.

Relevant Statistics With Public Polls

Polls are a relatively recent addition to the social media zeitgeist. These nifty posts allow users to easily communicate their opinions by voting. When you post a poll on your brand’s LinkedIn page, you can be more confident in the quality of responses.It’s a great way to collect information in a controlled environment and even showcase the data in an easy-to-digest format. If you’re trying to significantly improve your brand, then polls are the right tool for getting public opinion.

Creating a Dedicated Company Page

LinkedIn is for businesses as much as it is for professionals. It’s as easy to create a company page as it is to create a personal one. Just ensure you’re on the business side of the platform while creating your page. There should be a button indicating “For Business” during registration. 

A company page is a good move when you’re attempting to establish and grow your brand. Not only does it provide a space for employees to share projects attributed to your brand, but it also provides a single destination for potential clients and fans.

Integrated Ads

If you’re dedicated to reaching as many people as possible on LinkedIn, you might need to do more. With LinkedIn ads, you can get your brand showing in the right places for a cost. However, if your company has a marketing budget, then this can easily come from that.

LinkedIn ads play a major role in generating quality impressions on business platforms. A lot more people are likely to discover your brand through a LinkedIn ad. And the platform makes it more convenient by providing analytics to back each campaign.

Live Events

While other platforms offer live interaction, it’s great that the same platform that essentially carries your brand image provides the service as well. With live LinkedIn events, you can go through chats in real-time, answer any questions, and host interactive sessions.

It offers an extra step for connecting to the community you’re building around your name, and it’s important to host these types of events occasionally. It humanizes your business in a way that no other form of social media interaction can.

Conclusion

Brand growth and awareness need to start somewhere. You can’t expect your business to miraculously become relevant overnight. But with the right tools, you can make anything a reality. Remember to do your due diligence and explore the full capabilities of the professional platform. If you can master all that LinkedIn offers, it will only be a matter of time before your business reaches the top.

Other Interesting Articles

0 comment
0 FacebookTwitterPinterestEmail
AI Applications

How to Audit Your Marketing Department

by Emily Johnson
written by Emily Johnson

Auditing your marketing department is an essential practice that can significantly impact your organization’s performance and growth. It allows businesses to allocate resources efficiently and align tactics with strategic objectives. In fact, a 2023 HubSpot report reveals that 53% of marketers regularly audit their marketing department and strategies. A marketing audit can help your business stay ahead of the competition by ensuring your strategies are effective and well-aligned with your goals. Additionally, a study by Demand Metric found that 60% of organizations without an effective marketing audit strategy underperform in revenue growth and customer retention.

Why Auditing Your Marketing Department is Essential

Regular audits allow companies to scrutinize the effectiveness of their marketing strategies, ensuring that resources are allocated optimally. For professionals, it becomes increasingly important to understand what is working and what isn’t. By performing periodic reviews, companies can adjust their strategies to better meet business objectives. Robotic Marketer offers an AI-powered marketing audit tool that aids businesses in analyzing their marketing strategies and campaigns. By incorporating automation, it saves valuable time and delivers actionable insights, enhancing the performance of your marketing department.

Steps to Conduct an Audit of Your Marketing Department

Set Clear Objectives

One of the first steps while conducting an audit of your marketing department is setting clear objectives. According to a McKinsey report, businesses that align their marketing strategies with well-defined objectives perform 2.5 times better than those that don’t. Robotic Marketer can assist in setting these objectives by analyzing historical data and suggesting focus areas based on market trends and business goals.

Analyze Your Marketing Strategies

The next crucial step is to analyze your existing marketing strategies. A study by the Content Marketing Institute revealed that 60% of businesses review their content strategies annually to stay aligned with customer needs. Robotic Marketer’s platform automates the evaluation of marketing campaigns, identifying both high-performing and underperforming strategies based on key performance indicators and metrics.

Assess Resource Allocation

Effective resource allocation is vital for optimizing your marketing efforts. A 2022 Gartner report indicates that 75% of marketing teams struggle with optimizing their budget and resources. Robotic Marketer’s AI technology helps marketers optimize their resource allocation by providing insights into budget versus return on investment (ROI) for each campaign, ensuring maximum efficiency.

Key Metrics to Track During a Marketing Audit

Website Analytics

Key metrics such as bounce rate, traffic, and conversion rates are essential to assess the effectiveness of your website. According to Statista, businesses that optimize their websites for conversions see a 5-10% increase in sales revenue. Robotic Marketer integrates with tools like Google Analytics to automatically pull key metrics and provide a comprehensive overview of website performance.

Social Media Performance

Engagement rates, follower growth, and reach are critical metrics to examine. A report by Sprout Social found that 70% of marketers believe social media audits are crucial for enhancing brand visibility. Robotic Marketer automates social media performance analysis, providing insights into audience behavior and optimizing content strategy accordingly.

Lead Generation and Sales Metrics

Metrics such as conversion rates, cost-per-lead (CPL), and customer lifetime value (CLV) are fundamental to assess. HubSpot states that marketing teams that measure lead quality see 2.5 times better performance in lead conversion. Robotic Marketer helps track lead generation efforts and ties them to business outcomes, ensuring a data-driven approach to refining strategies.

Common Pitfalls in Marketing Audits

One common pitfall is not leveraging data analytics to its full potential. A survey from Deloitte found that 60% of companies fail to use data analytics effectively, missing out on valuable insights. Robotic Marketer is designed to automate the analysis of large datasets, delivering key insights that human auditors might overlook, thereby enhancing the auditing process.

How to Implement the Findings of Your Audit

A MarketingProfs survey in 2022 found that 71% of marketers believe that taking action based on audit findings improves ROI. Robotic Marketer not only assists in auditing marketing strategies but also generates actionable marketing plans based on audit results, helping businesses seamlessly execute improvements.

Consider the example of a SaaS company that utilized Robotic Marketer to audit its marketing efforts. The analysis revealed that 40% of its paid marketing budget was being spent on underperforming channels. By reallocating those funds to more effective channels, the company increased its ROI by 35% within just three months. This case study exemplifies the value of leveraging AI-powered tools for comprehensive marketing audits.

0 comment
0 FacebookTwitterPinterestEmail
Machine Learning

BeRebel Sees +147% Traffic Growth with WordLift Collaboration

by Emily Johnson
written by Emily Johnson

Summary

Collaborating with WordLift, BeRebel gained Bing Knowledge Panel and achieved notable results with a +147% increase in non-branded traffic, reaching a broader audience, raising brand awareness, and driving more potential customers to the site, ultimately leading to higher sales and business growth. This partnership significantly improved BeRebel’s online presence and established them as a key player in the Italian insurance market, now recognized as part of Unipol.

Introduction

BeRebel, a forward-thinking corporate startup born within the Unipol Group, emerged with a bold vision to redefine car insurance through a pay-per-kilometer model. Aiming to serve infrequent drivers who typically travel around 10,000 km per year, BeRebel focused on delivering a digital-first, flexible, and cost-effective insurance solution. 
To bring this innovative concept to life, the company faced the challenge of building a strong online presence and effectively communicating its value proposition to a niche audience.

Results

“In contemporary marketing, I recognize three essential pillars for success: adapting to change, building value-driven brands, and consistently aligning with business objectives. Through our partnership with Wordlift, we have effectively achieved all three. Wordlift has enabled us to leverage AI to enhance our AI-driven strategies, optimize BeRebel’s indexing, create valuable content, and drive traffic to our touchpoints. This collaboration has been instrumental in enhancing our brand value and ensuring our business goals remain at the forefront of our strategy”.

Giovanni Carparelli – Head of Marketing at BeRebel

The collaboration with WordLift proved transformative for BeRebel’s online presence, showcasing how data enrichment and content optimization can significantly enhance a website’s performance. Key outcomes of this partnership include:

  1. Increased visibility: Following the implementation of WordLift’s solutions, BeRebel recorded an impressive +147% increase in non-branded traffic. This substantial increase reflects a surge in visitors discovering BeRebel through generic, industry-related searches rather than direct brand queries, showcasing a broader reach and improved visibility across key customer touchpoints.
  2. Recognition in the Bing Knowledge Panel: The appearance of BeRebel in Bing’s Knowledge Panel signaled the effectiveness of the optimizations. While this is an encouraging step, similar recognition from Google is anticipated as its systems update over time.
  3. Association with Unipol’s Authority: Due to the structured data enhancements, Google and other search engines (including AI-driven ones) now recognize BeRebel as part of the Unipol group. This connection has allowed BeRebel to leverage its parent company’s authority in the insurance sector, further amplifying its online visibility.

Our strategy began with a comprehensive analysis of strategic keywords, customer search intent, and the customer journey. By focusing on the term ‘monthly motor insurance,’ we align our efforts to maximize relevance and engagement. This approach delivered outstanding results, including:

  • +171.1%  in Clicks
  • +87.7% in the Average Click-Through Rate (CTR)
  • +40.38% improvement in Average Position

Discover how choosing to work with WordLift can elevate your business, just like BeRebel did.

Explore the benefits today!

Strategy

To achieve its ambitious goals, BeRebel partnered with WordLift, leveraging its advanced SEO technology to strengthen its digital strategy and align it with its innovative pay-per-kilometer insurance model. 

Key elements of the approach included:

  1. Automating Complex SEO Tasks:
    BeRebel utilized WordLift’s automation capabilities to streamline critical SEO activities, such as adding structured data markup to content. This approach enhanced search engines’ ability to index and understand their web pages while reducing the manual workload, allowing the team to focus on strategic priorities.
  2. Building a Knowledge Graph to Organize Content:
    WordLift enabled BeRebel to develop a Knowledge Graph that structured and interconnected its content. This not only improved user navigation but also helped search engines comprehend the relationships between pages and BeRebel’s unique business model. This was particularly important in effectively articulating the pay-per-kilometer concept to potential customers.
  3. Lowering Customer Acquisition Costs:
    By adopting a sustainable and scalable SEO strategy, BeRebel focused on reducing customer acquisition costs while increasing online visibility. WordLift’s technology delivered lasting improvements, ensuring a higher return on investment and a more cost-effective way to attract new customers.
  4. Enhancing Structured Data for Key Pages:
    Specific optimizations were made to the structured data and markup for critical pages, including the Home Page, the “About Us” page, and the “Contacts” page.
  5. Connecting to Relevant Entities:
    Structured data enrichment linked BeRebel to its social profiles, parent company (Unipol), and founder, reinforcing credibility and authority within search engines and among users.

Conclusion

BeRebel’s collaboration with WordLift proved to be a game-changing decision. It blended automation and artificial intelligence to elevate its SEO strategy. 
The results showcased a substantial boost in SEO performance, a stronger online presence, and more efficient customer acquisition costs. As a newcomer in the Italian insurance market, BeRebel effectively positioned itself on search engines, driving growth and attracting customers to its innovative pay-per-kilometer car insurance model.

0 comment
0 FacebookTwitterPinterestEmail
AI Industry News

What’s the Catch with Google AI Overview?

by Emily Johnson
written by Emily Johnson

When we think about search results, the image of endless lists of links and the snippet from a website comes to mind. However, search habits are evolving. According to Salesforce, 34% of people now turn to AI for learning new things. The appeal lies in receiving a comprehensive answer that directly addresses the question, a feature that traditional search results, like Google, still need to fully embrace. In May 2023, Google entered the race by testing its Google AI Overview feature, which occupies a significant portion of the first page. This presents new opportunities for marketers to showcase their content, but it also means the competition to stay on the first page has become tougher than ever.

What is Generative AI

Generative AI is an algorithm that can create new content, whether it’s text, images, or videos. Imagine asking ChatGPT to draft an outline for your next sustainable fashion campaign. Instead of spending hours researching, you receive a personalised, concise answer. As people increasingly prefer quick and personalised answers over clicking through numerous pages, tech giants like Google have felt this shift. As a result, Google is advancing by using AI to provide clear, direct answers in search results, moving from just giving a snippet of a high authority web page to answering your question.

ai-role-in-shaping-search-results

AI’s Role in Shaping Your Search Results

SEO has moved from keyword-focused. Google’s commitment to improving search quality has led to a shift towards higher-quality content and a more advanced crawling system. Google has ramped up its content evaluation process to decide what appears on the coveted first page. Searchers often face frustration when links fail to deliver comprehensive answers, leading to poor user experiences. The integration of AI into Google Search has raised the standard, more than mobile optimisation and keywords. Now, content must offer valuable insights and contribute positively to the broader conversation to secure a top spot.

How to Stand Out

With AI Overview taking up more space on the first page, there’s less room for other pages. As a result, the competition to appear on the first page intensifies. A study by Backlinko revealed that 27.6% of all clicks go to links on the first page, while less than 1% of searchers click on something from the second page. Here are two things you should keep in mind:

  • Be Original and Deep: Using Generative AI tools to brainstorm ideas and enhance your work is one thing, as long as it’s guided by a clear and defined objective. However, relying entirely on AI, like ChatGPT, for your creative tasks is another story. AI-generated content that’s spammy or duplicative won’t take you far and might even harm your site’s authority. Google’s AI Overview prioritises more in-depth, high-quality information for its answers.
  • Share Authentic Stories: Understanding the target audience has always been in marketers’ playbook but this is the key to survival. Gaining a deep understanding of your niche helps you spot relevant industry trends that you engage actively. While traditional news outlets may dominate the information landscape, independent creators like you bring unique perspectives and valuable insights through blogs. Regularly sharing updates and key takeaways that showcase your business’s growth and evolution helps in building a loyal following.

Conclusion

While AI is changing the way search engines work, it doesn’t mean we should let AI do all creative work. Sure, AI can simplify research and learning, but it can’t replace authentic content that truly connects with people. There’s still a significant amount of scepticism regarding AI’s accuracy and potential biases, which makes human oversight essential. Moreover, for your content to be referenced by AI Generative tools like Google AI Overview, it’s important to create thoughtful and original content rather than merely copying and pasting. As a digital agency, Click Creative‘s focus is on optimising your site’s performance through SEO and CRO. It’s not just about throwing around keywords but refining your website and making sure your researched keywords work as they should.

0 comment
0 FacebookTwitterPinterestEmail
Newer Posts
Older Posts