If you plan to make a name for yourself as a brand owner, you need to learn to work on LinkedIn efficiently, and it begins with familiarizing yourself with some of the tools at your disposal. Any professional hoping to make it far in the 2024 job or business climate needs to leverage LinkedIn in some way.
But where does one begin? If you’re new to the platform, figuring things out can be a little overwhelming.
Thankfully, you don’t have to stumble in the dark. Here are eight features you can leverage to take your Brand to the next level.
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Optimizing Your Presence on LinkedIn
It takes a lot of courage to step out and make something for yourself. It’s the business-oriented individuals who drive the present professional world, and if you’re planning to join this club, you’ll need all the tools you can get.
LinkedIn is one of the tools that should be in your arsenal, but it can be a lot to learn, especially if you’re a first-time user. If you’d like to learn more about how you can achieve organic growth using LinkedIn, you can check out https://taplio.com/blog/linkedin-organic-growth. But before then, here are some handy tools to get you started.
Showcasing Accomplishments in the Featured Section
The featured section on your LinkedIn profile acts similarly to a highlight reel; it’s meant to be a platform for showcasing your proudest professional accomplishments. You typically want to upload content or achievements that draw attention in this section.
Such a feature can be indispensable to brands, as it allows you to springboard projects, successes, and much more. If you play your cards right and work on engagement, it won’t be long before your brand name is well-known.
Measurable Success With the Social Selling Index
Countless factors need to be considered when managing a brand, and this becomes a lot more complicated with a public image. If your brand doesn’t have a dedicated social media department, then actively tracking the success of your posts will be difficult.
Thankfully, LinkedIn helps simplify tracking the success of your brand on the platform with the Social Selling Index. It’s as simple as working, so the number goes up. However, relying on this number alone is dangerous, as it doesn’t always translate to a stable ROI.
Increased Brand Awareness with LinkedIn Recommendations
The recommendation feature is a great way to get your name out there. If you manage to partner with reputable figures in the industry, you can ask them to drop a recommendation on your behalf. When someone writes a recommendation, it shows up on your profile.
So, if you want to build a level of trust and satisfaction guarantee, you can request a recommendation from people you’ve worked with or know. It’s another way to draw eyes to your brand and expedite growing your presence on LinkedIn.If you trust the person writing the recommendation, feel free to add extra requests. Ask them to be concise and focus on measurable achievements rather than empty platitudes.
Compound Posting With the Carousel
Let’s focus a little on the content-supporting features of the LinkedIn platform. Sometimes, you want to group your posts based on a theme, and LinkedIn makes this easy to do. Thanks to the carousel features, you can post multiple photos and videos in a single go.
What’s great about the carousel is that it gives users control of the order. So, if you want people to transition from one post to another in a defined order, you can make that happen.
Relevant Statistics With Public Polls
Polls are a relatively recent addition to the social media zeitgeist. These nifty posts allow users to easily communicate their opinions by voting. When you post a poll on your brand’s LinkedIn page, you can be more confident in the quality of responses.It’s a great way to collect information in a controlled environment and even showcase the data in an easy-to-digest format. If you’re trying to significantly improve your brand, then polls are the right tool for getting public opinion.
Creating a Dedicated Company Page
LinkedIn is for businesses as much as it is for professionals. It’s as easy to create a company page as it is to create a personal one. Just ensure you’re on the business side of the platform while creating your page. There should be a button indicating “For Business” during registration.
A company page is a good move when you’re attempting to establish and grow your brand. Not only does it provide a space for employees to share projects attributed to your brand, but it also provides a single destination for potential clients and fans.
Integrated Ads
If you’re dedicated to reaching as many people as possible on LinkedIn, you might need to do more. With LinkedIn ads, you can get your brand showing in the right places for a cost. However, if your company has a marketing budget, then this can easily come from that.
LinkedIn ads play a major role in generating quality impressions on business platforms. A lot more people are likely to discover your brand through a LinkedIn ad. And the platform makes it more convenient by providing analytics to back each campaign.
Live Events
While other platforms offer live interaction, it’s great that the same platform that essentially carries your brand image provides the service as well. With live LinkedIn events, you can go through chats in real-time, answer any questions, and host interactive sessions.
It offers an extra step for connecting to the community you’re building around your name, and it’s important to host these types of events occasionally. It humanizes your business in a way that no other form of social media interaction can.
Conclusion
Brand growth and awareness need to start somewhere. You can’t expect your business to miraculously become relevant overnight. But with the right tools, you can make anything a reality. Remember to do your due diligence and explore the full capabilities of the professional platform. If you can master all that LinkedIn offers, it will only be a matter of time before your business reaches the top.
